Earlier this year, Tarte Cosmetics, long known for their cruelty free status and having many vegan options, was bought by Kose. Kose is a Japanese brand that is notorious for their animal testing practices. While Tarte is going to be able to keep their cruelty free status, many no longer feel comfortable purchasing their products. Being a huge Tarte fan, I was deeply saddened by this choice and also needed to replace a lot of products in my beauty routine. In this post, I will share the cruelty free and vegan dupes for popular Tarte products that I have discovered.
Serum - I loved the Maracuja Oil so much. This is a pure plant oil that moisturized and balanced out skin. Instead of this product, try the Sea Buckthorn Hydrating Serum from Sibu Beauty. This serum absorbs quickly, is very moisturizing, and really brought out the best in my skin. After trying it, I thought it was a great alternative to the Maracuja Oil.
Concealer – The Maracuja Creaseless Concealer is on the top of many people’s Holy Grail products lists. It was on the top of mine, too! Until I tried the Peach HD Cream Concealer from Silk Naturals that is. Not only is this concealer a fraction of the cost, but on my skin it actually blends in better and stays in place longer than the Tarte concealer. I wish I would have found this option sooner!
Foundation – The Amazonian Clay 12 Hour Full Coverage Foundation was my Holy Grail foundation. It provided such great coverage, came in a large color range, and was truly a matte foundation. Imagine my surprise when a drugstore buy came in as the next best option. While the CoverAll Foundation from Wet’n’Wild may not be just as full coverage as the Amazonian clay, it does happen to be more hydrating and apply smoother. Plus, you can buy several tubes for the price of one tube of the Amazonian Clay foundation.
Mascara – The classic Tarte mascara was Lights, Camera, Lashes. This mascara promised the best of both worlds when it came to both length and volume, and many felt that it delivered. I have found that the Better Than Sex mascara from Too Faced works better on my lashes than any other mascara I have tried. It delivers tons of volume and lots of length. So much so that I’ve been asked if I am wearing false lashes multiple times while wearing just two coats of this mascara!
Hopefully this helped you find some good cruelty free and vegan dupes for some of the most popular Tarte items. I tried to pick items that I used myself but that I knew lots of others used as well. If you have been replacing your Tarte items, I would love to hear what dupes you are using!
When it comes to parent companies, I can see both sides of the argument. It is true that purchasing a cruelty free item owned by a brand who does test on animals means that your money is ultimately funding a company that takes part in outdated and unethical practices. I can also understand how individuals feel that purchasing from cruelty free brands can show the parent company that there is major value in brands that do not test on animals. This is decision that I think each person needs to make for themselves.
While Logical Harmony does not promote brands with a parent company who tests on animals, they are listed on the Cruelty Free and Vegan Brand List with a notation about the parent company. I think that it is best to educate consumers and let them decide what is best for them. While I would love it if everyone purchased from only completely cruelty free brands, not everyone has access to or is aware of the options. In the end, I would rather someone choose a cruelty free brand with a parent company who tests on animals over a brand who directly tests on animals.