Cruelty Free & Vegan Brand List

Logical Harmony Cruelty Free & Vegan Brand List

Whether you want to buy all vegan products, or just start incorporating more cruelty free makeup products into your life, it’s always great to go animal friendly. You’ll also be surprised at how many large companies still test on animals. However, it’s very easy to find animal friendly alternatives to any products you’re currently using! Show brands who do test on animals that you only want to support them if they change their ways. You can do this by purchasing from cruelty free makeup brands, skincare brands, hair care brands, and household brands. These are brands who do not test on animals and offer items that do not use animal ingredients. You’ll end up finding a lot of great items that you can feel good about buying.

As I hear back from brands about their stance on animal testing and animal ingredients, they will be added below. At Logical Harmony, there is a very thorough process for finding out if I want to include a company in this list or not (learn more about that process).

Only brands that Logical Harmony hears from will be included in this list. It’s not an aggregation of information from other sites. Logical Harmony does all it’s own brand research and includes only brands that we can be sure are cruelty free with vegan options. These brands are also contacted on regular basis so that this list can stay fresh and up to date.

This list includes brands that are cruelty free but owned by a parent company who is not. Everyone should decide for themselves what they are comfortable purchasing. At Logical Harmony, I would rather people support these brands than a non-cruelty free option. For those who are just getting started with transitioning to animal friendly products, this can be a great place to start! However, please keep in mind that purchasing from these brands is still going to financially benefit the parent company.

Is a brand you love not included on this list? Have you received word from the brand that their status may have changed? Please feel free to contact Logical Harmony and let me know. I want to make this list as expansive as possible.

All brands on this list are cruelty free with some vegan items. Brands listed in bold offer only cruelty free and vegan items. It’s noted next to a brand if they have a parent company that is not cruelty free, but they have remained a cruelty free brand.

  • a.dorn – 100% vegan!
  • A Girl’s Gotta Spa – 100% vegan!
  • ABBA Pure Performance Hair Care – 100% vegan! - It should be noted that they are cruelty free, but their parent company is not. 
  • Acure Organics
  • AG Hair Cosmetics
  • Ainhoa
  • Alba Bontanica
  • Alexami
  • Alima Pure
  • American Apparel Beauty
  • Andalou Naturals
  • Antonym
  • Ardell
  • Aromi
  • Aubrey Organics
  • Avalon Organics
  • B.
  • Bare Escentuals/Bare Minerals - It should be noted that they are cruelty free, but their parent company is not. They also have some makeup brushes that are not cruelty free.
  • Barry M
  • Bath & Body Works - It should be noted that their parent company owns brands that do test on animals.
  • Beautisol – 100% vegan!
  • Becca
  • Beauty Blender – 100% vegan!
  • Beauty Without Cruelty – 100% vegan!
  • Ben Nye Makeup
  • Bio Follicle – 100% vegan!
  • Biokleen – 100% vegan!
  • Bonne Belle
  • Burt’s Bees - It should be noted that they are cruelty free, but their parent company is not. 
  • ButterLondon
  • Bye Bye Parabens – 100% vegan!
  • California Naturel
  • Certain Dri - 100% vegan! It should be noted that they are cruelty free, but their parent company is not.
  • Ciate
  • Coola Suncare
  • CoverFX – 100% vegan!
  • Crazy Rumors – 100% vegan!
  • Crystal Body Deodorant – 100% vegan!
  • Deborah Lippmann
  • DermaE
  • DermOrganic – 100% vegan!
  • Desert Essence
  • DeVita – 100% vegan!
  • Dickinson Brands
  • Dose of Colors – 100% vegan!
  • Dr. Bronner’s
  • E.L.F. – All cosmetics are vegan, but not all brushes are vegan
  • Earthbody
  • Earthly Body – 100% vegan!
  • Ecco Bella
  • Eco-Dent
  • Eco Tools – 100% vegan!
  • elizabethW San Francisco
  • Ellovi – 100% vegan!
  • Emani – 100% vegan!
  • ENJOY Professional Hair Care
  • EO Products
  • Epically Epic Soap
  • Everyday Minerals
  • EVOLVh – 100% vegan!
  • Eylure
  • Fairypants
  • Flower Beauty
  • Frank – 100% vegan!
  • Freeman Beauty
  • Fyrinnae
  • Furless Makeup Brushes – 100% vegan!
  • FutureDerm
  • Gabriel Cosmetics
  • Garden Botanika
  • Georgie Beauty – 100% vegan!
  • Giovanni
  • Glam Natural - 100% vegan!
  • Gourmet Body Treats
  • Gressa
  • Gwen’s Blends
  • Harvey Prince – 100% vegan!
  • Herban Cowboy
  • Heritage Store
  • Hourglass
  • Hugo Naturals – 100% vegan!
  • Hurraw! – 100% vegan!
  • Indie Lee
  • Intelligent Nutrients
  • Jane Scrivner
  • Jason Naturals
  • Jersey Shore Cosmetics
  • Josie Maran Cosmetics
  • Juice Beauty
  • Kelley Quan – 100% vegan!
  • Kester Black – 100% vegan!
  • Kett Cosmetics
  • Kimono – 100% vegan!
  • Kiss My Face
  • Klorane
  • Kosia – 100% vegan!
  • Laughing Devil Designs – 100% vegan!
  • Lavanila
  • Light Mountain Natural Hair Color – 100% vegan!
  • Lily Lolo
  • Lime Crime
  • Lina Hanson
  • Lip Glosserie – 100% vegan!
  • Lippy Girl
  • Lotus Wei
  • Lulu Blossom
  • Lush – Vegan options are marked on product packaging with a green V.
  • LVX – 100% vegan!
  • Made From Earth
  • Makeup Geek
  • Manic Panic
  • Marc Anthony
  • Marie Natie
  • Mei Yin Naturopathics – 100% vegan!
  • Meow Meow Tweet – 100% vegan!
  • Metamour Skin Care – 100% vegan!
  • Method - 100% vegan!
  • Mi-Me
  • Michael Todd True Organics
  • Mineral Fusion
  • Mrs. Meyer’s Clean Day  - It should be noted that they are cruelty free, but their parent company is not.
  • Mullein & Sparrow
  • MUN – 100% vegan!
  • My Beauty Bunny – 100% vegan!
  • My Daughter Fragrances
  • My Konjac Sponge – 100% vegan!
  • MyChelle Dermaceuticals
  • Napoleon Perdis
  • NARS - It should be noted that they are cruelty free, but their parent company is not.
  • NaturaCare
  • Natural Glow Sunless Tanning
  • Nature’s Gate – 100% vegan!
  • NCLA – 100% vegan!
  • No Miss
  • Not A Sponge – 100% vegan!
  • Nourish Organic
  • NUXE
  • NYX Cosmetics - It should be noted that they are cruelty free, but their parent company is not.
  • Obsessive Compulsive Cosmetics (OCC) – 100% vegan!
  • OFRA Cosmetics – 100% vegan!
  • Organix
  • O.R.G. Skincare – 100% vegan!
  • ORLY
  • Own – 100% vegan!
  • Out of Africa
  • Overall Beauty Minerals
  • Pacifica – 100% vegan!
  • Pangea Organics
  • Painkiller XO
  • Paul Mitchell
  • Paula’s Choice
  • Pelle Beauty – 100% vegan!
  • Personna  - It should be noted that they are cruelty free, but their parent company owns other brands who are not cruelty free.
  • Phyrra Beauty For the Bold – 100% vegan!
  • Physician’s Formula
  • piCture pOlish – 100% vegan!
  • Pixi
  • Preserve – 100% vegan!
  • Priti NYC – 100% vegan!
  • Pureology – It should be noted that they are cruelty free, but their parent company is not.
  • Rainbow Honey
  • Rare El’ements
  • Relogy – 100% vegan!
  • Ren Skincare
  • Replere – 100% vegan!
  • RevivaLabs
  • RMS Beauty
  • Rock Your Hair – 100% vegan!
  • Root Science – 100% vegan!
  • Rosebud Company
  • Rosemira Organics
  • Ruby White Tips
  • Sappo Hill Soapworks – 100% vegan!
  • Schmidt’s Deodorant – 100% vegan!
  • Scotch Naturals – 100% vegan!
  • Seventh Generation
  • Sevin Nyne – 100% vegan!
  • SkinTea Ochaya Organics by Sayuri Marie – 100% vegan!
  • Shear Mineral Organics
  • ShiKai – 100% vegan!
  • Sibu Beauty
  • Sigma
  • Silk Naturals
  • Sir Richards – 100% vegan!
  • Sonia Kashuk
  • Soultice Spa – 100% vegan!
  • SpaRitual – 100% vegan!
  • Sprout
  • SugarPill
  • Swagger Cosmetics – 100% vegan!
  • Tarte - It should be noted that they are cruelty free, but their parent company is not. 
  • TAY Skincare
  • The Body Shop - It should be noted that they are cruelty free, but their parent company is not.
  • The Fanciful Fox – 100% vegan!
  • Tiki Bar Soap – 100% vegan!
  • Trader Joe’s Brand
  • Tres Pure
  • Tom’s of Maine - It should be noted that they are cruelty free, but their parent company is not.
  • Too Faced
  • Ulta Collection
  • Urban Decay - It should be noted that they are cruelty free, but their parent company is not.
  • Vapour Organic Beauty
  • Vitacare
  • Weleda
  • Wen by Chaz Dean
  • Wet’n’Wild
  • Whole Foods Brand/365
  • Yaby Cosmetics
  • Yarok
  • Yes to Carrots
  • Zoya
  • ZuZu Luxe

If you have any questions about any of the brands listed above, please let us know. They are all brands that the Logical Harmony team has written confirmation from. All of the brands listed above have great customer service departments. If you have questions about if specific items they carry are vegan, don’t hesitate to e-mail them and ask.

Grey Area Brands

The following brands are ones that Logical Harmony has reached out to but these brands have given an unclear response about if their products are completely cruelty free or not. In all cases, clarification has been asked for multiple times but has not been received. Because of this, these brands will not be promoted on Logical Harmony. However, choose what is best for yourself.

  • 100% Pure
  • Annabelle
  • Arbonne
  • BH Cosmetics
  • Coastal Scents
  • Collection Cosmetics
  • Color Club
  • Deep Steep
  • Elemis
  • Essence
  • Hard Candy
  • It Cosmetics
  • Kardashian Beauty
  • Mally
  • NYM – Not Your Mother’s
  • Organic Surge
  • Taya Beauty
  • theBalm
  • Three Cosmetics

Brands to Avoid

The following brands are not cruelty free or vegan. This could mean that they engage in testing themselves, through a 3rd party, as required by law, or use ingredients that are tested on animals. Brands will also be added to this list if they state that they do not verify or check with their suppliers or affiliates about animal testing. Please avoid purchasing these brands and support animal friendly brands instead.

Pending Brands

These are brands that Logical Harmony has reached out to about their stance on animal testing and is waiting to receive a response. Once a response is received, the brand will be moved to the appropriate list. If several attempts are made to contact these brands and they do not respond, they may be moved to the Grey Area Brand list. 

376 comments for “Cruelty Free & Vegan Brand List

  1. Rebecca Elston
    Monday - September 15, 2014 at 11:47 am

    Hi, I’m confused why Stella McCartney is on the avoid list when she sells vegetarian good products?

    • Tuesday - September 16, 2014 at 7:47 am

      Hi Rebecca,

      Her beauty products are made by a company who tests on animals. When I asked them about the animal testing stance of her beauty products, I was told that they are tested on animals as required by law.

  2. Barbara
    Saturday - September 13, 2014 at 2:50 pm

    I was in an Aveda store just last week, and I was assured by the clerk that Aveda is not only cruelty free but that they donate money to prevent animal testing. She said it states on their products that the products are “tested on people.” I didn’t have on my glasses, so I couldn’t see where she was pointing. Now I see that Aveda is on your “do no buy list.” I’m so confused. I absolutely refuse to buy products that are tested on animals, use animal byproducts, or are sold in China. I am livid that the girl would lie about something that is so very important to me. Can you please clear this up for me. Is Aveda cruelty free and do they sell in China? Thanks for your help.

    • Monday - September 15, 2014 at 7:35 am

      Hi Barbara,

      Since there is no definition of the term “cruelty-free”, brands are able to use it in a lot of situations even when the brand is not cruelty-free. That being said, Aveda does state that they do test when required by law. This is stated in the FAQ on their website ( and is also the response that I have received when reaching out to the brand. I am not sure if they sell in China or not, but a brand can not sell in China and still test on animals to comply with various local and regional laws around the world. I hope this helps!

  3. Navicorn
    Thursday - September 11, 2014 at 3:20 pm

    I heard that Too Faced lost it’s leaping bunny certification (and they are no longer listed on the site). I would love more research into this as I like a few of their products but will definitely no longer buy if they are no longer cruelty free.

    • Monday - September 15, 2014 at 7:37 am

      Hi Navicorn,

      To my knowledge, Too Faced was never certified by Leaping Bunny and never went through their certification process. That being said, I can state that I do trust that they are cruelty-free. I check with brands on a regular basis and Too Faced has always had a great response to my questions. I feel comfortable stating that they are cruelty-free. I hope this helps!

  4. Siera
    Thursday - September 11, 2014 at 3:11 pm

    Great list thanks for all the info. I don’t see smashbox any where though and I believe they are vegan. Much like other larger brands you mentioned they are owned (as of recently) by loreal which of coarse aren’t by any means vegan. Also I just came across a company called au naturale that appears to be vegan too.

    • Monday - September 15, 2014 at 7:38 am

      Hi Siera,

      Smashbox is listed on the Brands to Avoid list. They do have some products that do not contain animal ingredients. However, they state that they do test on animals when required by law.

      I haven’t heard of Au Naturale but will look into them. Thanks for the tip! :)

  5. Irene
    Thursday - September 11, 2014 at 1:55 am

    Hi Tashina,

    Thank you for this post. I’m an Asian living in SEA only starting to go for cruelty-free products. Your post helps a lot!

    • Monday - September 15, 2014 at 7:40 am

      Hi Irene,

      I’m so glad that it has helped you! Thank you for reading and supporting Logical Harmony!

  6. Isabelle P
    Wednesday - September 10, 2014 at 9:55 am


    This blog has become one of my go-to resources for cruelty free living (and moving towards being a vegan!). I just noticed that Smashbox is on your list of companies to avoid. Is that because they are owned by Loreal? I looked at their website, and the say that they do not sell in China, or any other country that mandates animal testing. I also don’t see them on Sephora China’s website either.

    Thank you!

    • Monday - September 15, 2014 at 7:42 am

      Hi Isabelle,

      I am so happy to hear that Logical Harmony is such a great resource for you. That’s wonderful! <3

      Smashbox is on my brands to avoid list because they state that they do test on animals as required by law. To me, this means that they are open to selling in those countries. Even if they are not selling in China, they still may be taking part in animal testing in some way. If they use ingredients that are required to be tested on animals, they will have to have this stance. It’s not always about where they are currently selling their finished items. I do know that as little as a year ago I had readers tell me that they were able to find Smashbox products in stores in China.

      I hope this helps!

  7. Olivia
    Monday - September 1, 2014 at 7:27 pm

    I’m just glad you keep it updated. I use a lot on the good-to-go list, but didn’t know about a few having parent companies test, etc. Thank you. I am needing makeup soon and needed to know which brands were safe. Just found out of Nyx not being one anymore.

    • Tuesday - September 16, 2014 at 7:56 am

      You’re welcome, Olivia! I’m glad that you find it helpful. I just try to provide accurate information so everyone can make the right choice for themselves.

  8. Thursday - August 28, 2014 at 8:35 am

    Hi Tashina,
    I was curious how you determine if a product is vegan or not? Are there specific ingredients you just memorized the name of, do you Google search each ingredient, etc? For example, I love Alba Botanical’s Hawaiian Facial Cleanser, but I have no idea what is what when I am going through the ingredients list. I feel like there are a million names for the same thing. Help!?!?

    • Tuesday - September 16, 2014 at 7:54 am

      Hi Brittany,

      This is a great question! In fact, I’d really like to write a blog post about this. Do you mind if I wait and answer you that what?

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