Cruelty Free & Vegan Brand List

Logical Harmony Cruelty Free & Vegan Brand List

Whether you want to buy all vegan products, or just start incorporating more cruelty free makeup products into your life, it’s always great to go animal friendly. You’ll also be surprised at how many large companies still test on animals. However, it’s very easy to find animal friendly alternatives to any products you’re currently using! Show brands who do test on animals that you only want to support them if they change their ways. You can do this by purchasing from cruelty free makeup brands, skincare brands, hair care brands, and household brands. These are brands who do not test on animals and offer items that do not use animal ingredients. You’ll end up finding a lot of great items that you can feel good about buying.

As I hear back from brands about their stance on animal testing and animal ingredients, they will be added below. At Logical Harmony, there is a very thorough process for finding out if I want to include a company in this list or not (learn more about that process).

Only brands that Logical Harmony hears from will be included in this list. It’s not an aggregation of information from other sites. Logical Harmony does all it’s own brand research and includes only brands that we can be sure are cruelty free with vegan options. These brands are also contacted on regular basis so that this list can stay fresh and up to date.

This list includes brands that are cruelty free but owned by a parent company who is not. Everyone should decide for themselves what they are comfortable purchasing. At Logical Harmony, I would rather people support these brands than a non-cruelty free option. For those who are just getting started with transitioning to animal friendly products, this can be a great place to start! However, please keep in mind that purchasing from these brands is still going to financially benefit the parent company.

Is a brand you love not included on this list? Have you received word from the brand that their status may have changed? Please feel free to contact Logical Harmony and let me know. I want to make this list as expansive as possible.

All brands on this list are cruelty free with some vegan items. Brands listed in bold offer only cruelty free and vegan items. It’s noted next to a brand if they have a parent company that is not cruelty free, but they have remained a cruelty free brand.

  • a.dorn – 100% vegan!
  • ABBA Pure Performance Hair Care – 100% vegan!
  • Acure Organics
  • AG Hair Cosmetics
  • Alba Bontanica
  • Alexami
  • American Apparel Beauty
  • Andalou Naturals
  • Ardell
  • Aromi
  • Aubrey Organics
  • Avalon Organics
  • Bare Escentuals/Bare Minerals - It should be noted that they are cruelty free, but their parent company is not. They also have some makeup brushes that are not cruelty free.
  • Bath & Body Works - It should be noted that their parent company owns brands that do test on animals.
  • Beautisol – 100% vegan!
  • Becca
  • Beauty Blender – 100% vegan!
  • Beauty Without Cruelty – 100% vegan!
  • Ben Nye Makeup
  • Bio Follicle – 100% vegan!
  • Biokleen – 100% vegan!
  • Bonne Belle
  • Burt’s Bees - It should be noted that they are cruelty free, but their parent company is not. It should also be noted that their parent company owns brands that do test on animals.
  • ButterLondon
  • Bye Bye Parabens – 100% vegan!
  • Crazy Rumors – 100% vegan!
  • Certain Dri - 100% vegan! It should be noted that they are cruelty free, but their parent company is not.
  • Ciate
  • Coola Suncare
  • Crazy Rumors – 100% vegan!
  • Crystal Body Deodorant – 100% vegan!
  • Deborah Lippmann
  • DermaE
  • DermOrganic – 100% vegan!
  • Desert Essence
  • DeVita – 100% vegan!
  • Dickinson Brands
  • Dose of Colors – 100% vegan!
  • Dr. Bronner’s
  • E.L.F. – All cosmetics are vegan, but not all brushes are vegan
  • Earthly Body – 100% vegan!
  • Ecco Bella
  • Eco-Dent
  • Eco Tools – 100% vegan!
  • elizabethW San Francisco
  • Ellovi – 100% vegan!
  • Emani – 100% vegan!
  • EO Products
  • Epically Epic Soap
  • Everyday Minerals
  • Eylure
  • Fairypants
  • Flower Beauty
  • Freeman Beauty - It should be noted that they are cruelty free, but their parent company is not.
  • Fyrinnae
  • Furless Makeup Brushes – 100% vegan!
  • Gabriel Cosmetics
  • Garden Botanika
  • Georgie Beauty – 100% vegan!
  • Giovanni
  • Glam Natural - 100% vegan!
  • Gwen’s Blends
  • Herban Cowboy
  • Hourglass
  • Hugo Naturals – 100% vegan!
  • Hurraw! – 100% vegan!
  • Indie Lee
  • Intelligent Nutrients
  • Jason Naturals
  • Jersey Shore Cosmetics
  • Josie Maran Cosmetics
  • Juice Beauty
  • Kett Cosmetics
  • Kimono – 100% vegan!
  • Kiss My Face
  • Klorane – 100% vegan!
  • Kosia – 100% vegan!
  • Laughing Devil Designs – 100% vegan!
  • Light Mountain Natural Hair Color – 100% vegan!
  • Lily Lolo
  • Lime Crime
  • Lip Glosserie – 100% vegan!
  • Lippy Girl
  • Lush – Vegan options are marked on product packaging with a green V.
  • LVX – 100% vegan!
  • Made From Earth
  • Makeup Geek
  • Manic Panic
  • Marc Anthony
  • Meow Meow Tweet – 100% vegan!
  • Metamour Skin Care – 100% vegan!
  • Method - 100% vegan!
  • Mi-Me
  • Michael Todd True Organics
  • Milani
  • Mineral Fusion
  • Mrs. Meyer’s Clean Day  - It should be noted that they are cruelty free, but their parent company is not.
  • My Beauty Bunny – 100% vegan!
  • My Konjac Sponge – 100% vegan!
  • Napoleon Perdis
  • NARS - It should be noted that they are cruelty free, but their parent company is not.
  • NaturaCare
  • Natural Glow Sunless Tanning
  • Nature’s Gate – 100% vegan!
  • NCLA – 100% vegan!
  • No Miss
  • Not A Sponge – 100% vegan!
  • NYX Cosmetics
  • Obsessive Compulsive Cosmetics (OCC) – 100% vegan!
  • OFRA Cosmetics – 100% vegan!
  • Organix
  • O.R.G. Skincare – 100% vegan!
  • ORLY
  • Own – 100% vegan!
  • Out of Africa
  • Overall Beauty Minerals
  • Pacifica – 100% vegan!
  • Pangea Organics
  • Paul Mitchell
  • Paula’s Choice
  • Phyrra Beauty For the Bold – 100% vegan!
  • Physician’s Formula
  • piCture pOlish – 100% vegan!
  • Pixi
  • Priti NYC – 100% vegan!
  • Pureology – It should be noted that they are cruelty free, but their parent company is not.
  • Rainbow Honey
  • Relogy – 100% vegan!
  • Replere – 100% vegan!
  • RevivaLabs
  • RMS Beauty
  • Rock Your Hair – 100% vegan!
  • Root Science – 100% vegan!
  • Rosebud Company
  • Ruby White Tips
  • Sappo Hill Soapworks – 100% vegan!
  • Schmidt’s Deodorant – 100% vegan!
  • Scotch Naturals – 100% vegan!
  • Seventh Generation
  • Sevin Nyne – 100% vegan!
  • SkinTea Ochaya Organics by Sayuri Marie – 100% vegan!
  • ShiKai – 100% vegan!
  • Sibu Beauty
  • Sigma Brushes – They have a selection of vegan brushes
  • Silk Naturals
  • Sir Richards – 100% vegan!
  • Sonia Kashuk
  • Soultice Spa – 100% vegan!
  • SpaRitual – 100% vegan!
  • Sprout
  • SugarPill
  • Swagger Cosmetics – 100% vegan!
  • Tarte - It should be noted that they are cruelty free, but their parent company is not. 
  • The Body Shop - It should be noted that they are cruelty free, but their parent company is not.
  • The Fanciful Fox – 100% vegan!
  • Tiki Bar Soap – 100% vegan!
  • Trader Joe’s Brand
  • Tom’s of Maine - It should be noted that they are cruelty free, but their parent company is not.
  • Too Faced
  • Urban Decay - It should be noted that they are cruelty free, but their parent company is not.
  • Vapour Organic Beauty
  • Vitacare
  • Weleda
  • Wen
  • White Rabbit Beauty
  • Wet’n'Wild
  • Whole Foods Brand/365
  • Yaby Cosmetics
  • Yes to Carrots
  • Zoya
  • ZuZu Luxe

If you have any questions about any of the brands listed above, please let us know. They are all brands that the Logical Harmony team has written confirmation from. All of the brands listed above have great customer service departments. If you have questions about if specific items they carry are vegan, don’t hesitate to e-mail them and ask.

Grey Area Brands

The following brands are ones that Logical Harmony has reached out to but these brands have given an unclear response about if their products are completely cruelty free or not. In all cases, clarification has been asked for multiple times but has not been received. Because of this, these brands will not be promoted on Logical Harmony. However, choose what is best for yourself.

  • 100% Pure
  • Annabelle
  • Arbonne
  • Barry M
  • BH Cosmetics
  • Coastal Scents
  • Collection Cosmetics
  • Color Club
  • CoverFX
  • Deep Steep
  • Elemis
  • Hard Candy
  • It Cosmetics
  • Kardashian Beauty
  • Mally
  • NYM – Not Your Mother’s
  • Organic Surge
  • Taya Beauty
  • theBalm
  • The All Natural Face (does not provide a way to get in touch with them)
  • Three Cosmetics

Brands to Avoid

The following brands are not cruelty free or vegan. This could mean that they engage in testing themselves, through a 3rd party, as required by law, or use ingredients that are tested on animals. Brands will also be added to this list if they state that they do not verify or check with their suppliers or affiliates about animal testing. Please avoid purchasing these brands and support animal friendly brands instead.

Pending Brands

These are brands that Logical Harmony has reached out to about their stance on animal testing and is waiting to receive a response. Once a response is received, the brand will be moved to the appropriate list. If several attempts are made to contact these brands and they do not respond, they may be moved to the Grey Area Brand list. 

137 comments for “Cruelty Free & Vegan Brand List

  1. Eline
    Sunday - October 6, 2013 at 6:06 am

    Paula’s Choice is currently listed under “pending brands” but I’ve recently started using their products after thoroughly investigating their stance on animal testing. They state quite clearly on their website (under “About Paula’s Choice” that they do not test on animals and that they’ve become official certified members of the Leaping Bunny Programme in April 2013.

    They also link to a page with a (short) list in which they mention which of their products use animal-derived ingredients. There are a few which use beeswax or lanolin, for example… Very transparent company and therefore it’s pretty easy to make an informed choice, which I like a lot.

    • Sunday - October 6, 2013 at 9:31 am

      Hi Eline!

      Unfortunately, not all brands keep their About sections and FAQ up to date. Because of this, I always reach out via email with my specific set of questions. Frequently the questions that I do ask are also not covered in brand About and FAQ pages. Logical Harmony does not rely on 3rd party lists. This is why a brand being certified by Leaping Bunny or PETA is not enough for me to include them in my list. So far every brand listed on my Does Not Test list has had no issue taking a few extra minutes to answer my questions! :)

  2. Kelsey
    Wednesday - October 9, 2013 at 7:06 am

    Hi! I was wondering if you know about Bite Beauty and China Glaze? I’ve emailed them, but never received responses. Also, what did Inglot say in their response email? A prominent beauty blogger and youtuber who is strictly CF and vegan swears by their products, so I was shocked to see them on your do not buy list. Thanks so much for all your diligent work!


    • Wednesday - October 9, 2013 at 7:10 am

      Hi Kelsey,

      Inglot said that they do not check to see if their suppliers test on animals or not. This is a basic certification that myself, PETA and Leaping Bunny all require to count a brand as cruelty-free or vegan. When I last spoke to them they said that they would check with their suppliers. It’s been several weeks and they are no longer responding to my outreach, nor have I received any updates.

      • Kelsey
        Wednesday - October 9, 2013 at 7:38 am

        Good to know. I definitely will not be buying from Inglot. Thanks!

      • Ale
        Friday - February 28, 2014 at 12:01 pm

        Hi Tashina, it’s been a couple of months. Has Inglot responded to your question about if their suppliers test on animals or not? I live in Chile, and Inglot just arrived here, and they say that don’t test on animals, but I want to check with you first. Thanks.

        • Friday - February 28, 2014 at 9:13 pm

          Hi Ale,

          They have not added any clarification since they told me they would do so in September of 2013. The last time I talked to them, I was told that they do not ask the suppliers if they are cruelty free and do not require that they be cruelty free.

  3. Kelsey
    Tuesday - October 22, 2013 at 6:48 pm

    I was wondering if there are any designer purse brands that offer cruelty free and vegan products?

    • Tuesday - December 24, 2013 at 12:35 pm

      Stella McCartney bags are non leather and not tested on animals, including shoes and fragrance

      Matt & Nat bags are vegan, too. They are not a designer brand but the older collections look luxurious with chain handles and straps and the shape and design is pretty cool.

      • Tuesday - December 24, 2013 at 12:52 pm

        Oh, I see Stella McCartney in the not to buy list, I wonder if they’re not really cruelty free.

        • Tuesday - December 24, 2013 at 3:24 pm

          Hi Tata,

          I was told by the company who manufactures the products that they fall under the “as required by law” stance. I know the Stella McCartney line itself is not sold in China, but this published stance and the mixed messages make me uncomfortable promoting them as a cruelty free option.

  4. MariiLuv
    Thursday - October 24, 2013 at 12:08 pm

    Is Rimmel London cruelty free? I’ve not seen to many drugstore cosmetics that are crueltyvfree =(

    • Chynna
      Tuesday - October 29, 2013 at 1:15 pm

      she has Rimmel London on the do not buy list, so it’s not cruelty free.

  5. Tabitha
    Friday - October 25, 2013 at 5:20 am

    Woops…. I just realized that you already have Beauty Blender on the list. Sorry about that and thanks again!

  6. Ashley
    Friday - November 8, 2013 at 8:44 pm

    Hello! I just wanted to say that I’ve been searching for the past couple days for a BB cream. I was about to purchase MAC, but then saw a note that they aren’t cruelty free. That led me to your website. I read about your post, then moved onto smash box. When I googled them, I found out they aren’t cruelty free either thanks to your website! So, I guess my point is THANK YOU for compiling this information for me. It influenced my decision on what company to buy from and I will now make sure to reference this when I’m about to try out a new company.

  7. Melissa
    Sunday - November 10, 2013 at 11:31 am

    This is amazing – thank you a million times over for your hard work in compiling and maintaining this list.

  8. Tess
    Sunday - November 10, 2013 at 11:46 am

    I find it odd that 100% pure would not reply. As far as I know, they are even trying to make all of their products vegan… Have you tried contacting them on facebook?

  9. Latina Veganista
    Friday - November 15, 2013 at 6:47 pm

    I got in contact with Anastasia Beverly Hills through Facebook and they told me that they are cruelty free, but not vegan. Otherwise, great list. This is a great page, congrats! I’m currently starting a vegan blog myself (I’m also a new vegan). :)

    • Thursday - January 30, 2014 at 8:46 am

      They have told me the same thing, which is why they do not appear on this list. Only cruelty free brands with vegan options are listed here on Logical Harmony.

  10. Thursday - November 21, 2013 at 10:52 am

    Thanks so much for this list! So the brand where it doesn’t say 100% vegan means that they do not test but they do use animal products? Also, do you know anything about Not Your Mother’s?, I know they don’t test but can’t figure out if they’re vegan too. Thank again! This link is going straight into my bookmarks ;)

    • Thursday - January 30, 2014 at 8:45 am

      Hi Elisabetta,

      All brands listed are cruelty free with vegan options. If it doesn’t say 100% vegan, that just means they have a limited selection of vegan options.

      Not Your Mother’s is on my Grey Area list. They have been unresponsive to several outreach attempts to find out details about their cruelty free status.

  11. Sarah
    Sunday - November 24, 2013 at 1:01 pm

    One should note that while ELF is cruelty free they are not entirely vegan, as a few of their products contain beeswax.

    • Sunday - November 24, 2013 at 10:17 pm

      Hi Sarah,

      All the ELF beeswax used is synthetic. :) In some European countries, it’s still labelled as beeswax for some reason. From – “We have absolutely no practice tests on animals and we do not accredit such practices. Our products contain no ingredients derived from animals. Beeswax has been replaced with synthetic beeswax and lanolin was replaced by Bis-diglyceryl Polyacyladinpale-2.”

      • Kelly
        Tuesday - March 4, 2014 at 1:50 pm

        Hi All!

        Love the idea of learning French but haven’t as of yet. Here’s ELF link in English.

        Wish E.L.F. were 100% vegan; seems they’re so close.

        I’m so behind. All these years, 10+, I thought I was doing good by beying loyal to MAC. First, I didn’t keep up with when they were sold/bought by EL, and then I had no idea about the China market animal testing requirements – both of which I’ve learned in the last 2 weeks. Then, to try and find a replacement company that is both cruelty free, totally vegan is my preference is a true challenge.

        Tashina, I’m finding it a f/t job just reading all your marvelous content which you have so lovingly, diligently, and tirelessly compiled for all of us! Thank you! Thank You!! Thank YOU!!! for all you do for us.

        • Friday - March 21, 2014 at 4:11 pm

          Thanks for adding this, Kelly! At the time, this wasn’t on the English site. :)

  12. Thursday - December 12, 2013 at 10:55 am

    Can you tell me why The Balm is in the gray area? I saw someone state that they received word back from them and they are cruelty-free, so i’m wondering if they just haven’t replied to you or if they said something iffy.

    • Friday - December 13, 2013 at 8:28 am

      Hi Katie,

      I have been unable to get clarification from the brand about 3rd party animal testing during production or as a finished product. Their cruelty free statement doesn’t include this information and, when asked for clarification, they just don’t respond at all. They specifically call out that their suppliers don’t test, that they as a company don’t test, and that their distributors don’t test. They also will not respond when asked about selling in areas where testing is required by law.

      • Saturday - December 14, 2013 at 9:03 pm

        That’s a bummer. Thanks!

  13. Sarah
    Wednesday - December 18, 2013 at 7:13 pm

    Shocked to see Stella McCartney products on the ‘do not buy’ list – do you have a response from them as to why this is? Very disappointed and surprised to see Stella McCartney hasn’t ensured they’re cruelty free.

    • Thursday - December 19, 2013 at 11:15 am

      Hi Sarah!

      The Stella McCartney perfume and beauty products are produced by Proctor & Gamble. The Stella McCartney site says they are cruelty free, but when I emailed P&G and asked about them specifically I was told that they fall under the “as required by law” testing stance.

      • Valerie
        Monday - March 17, 2014 at 11:02 pm

        So sad that someone like stella mccartney, with all of her resources, sold out to p&g!

  14. AmyP
    Tuesday - December 31, 2013 at 7:16 pm

    Hi Tashina, thank you so much for this useful and comprehensive list and for all of the thought and work that must have gone into constructing the questions and contacting all of the companies. I am bookmarking it on my phone for reference! I am curious about Arbonne’s response, (if they even responded)? I see they are listed under ‘grey area’. They claim so vehemently that they are cruelty free and vegan, and they are listed as Cruelty Free on the PETA list and Leaping Bunny.

    • Thursday - January 30, 2014 at 8:42 am

      Hi Amy,

      I am unable to get a response from Arbonne about their cruelty free status beyond a blanket “we do not test on animals”. I have talked to several sales reps and several people at their corporate office. None were able to give me any detailed information or answer any of my standard questions about animal testing.

      • Tuesday - March 4, 2014 at 8:10 pm

        Hi Tashina,
        I am a rep for Arbonne and we are in fact Certified Vegan, no animal products or by-products used and no testing on animals. All of our products are tested on humans. We also hold the Green Commitment. I hope this clears any confusion. Thank you!

        • Tuesday - March 4, 2014 at 9:25 pm

          Hi Melissa,

          Arbonne has not been able to give me more than a blanket statement about their animal testing practices. Do you have any insight into details? So far, no reps I have talked to have had any information other than a general “no animal testing” policy. Is the vegan certification from Vegan Action? Thanks!

          • Melissa
            Tuesday - March 4, 2014 at 11:13 pm

            It looks as though we are, they are listed on Vegan Action’s website.

            Hope this helped!

            • Tuesday - March 4, 2014 at 11:18 pm

              Hi Melissa,

              As an Arbonne rep, can you provide me with any details about the Arbonne animal testing stance? I have reached out to the main office multiple times, and talked to at least 10 reps, and have not received any details. I make an effort to only list brands that I have talked to myself and not rely on sharing 3rd party information.

              • Melissa
                Tuesday - March 4, 2014 at 11:49 pm

                I will send you their ingredient policy that states they have not and will not test on animals. Or is that the information you have already been given? If you would like me to go further I will contact my upline and have them ask the lead scientist directly. Dr. Peter Matravers, he’s a really great person!!

  15. amy
    Sunday - January 5, 2014 at 10:40 pm

    Are you sure Marc Anthony is cruelty free? I thought they were not, so I don’t buy their products. Maybe I was wrong though …

    • Thursday - January 30, 2014 at 8:41 am

      Hi Amy,

      Marc Anthony hair care was able to answer all of my questions about their cruelty free status.

  16. Jenn
    Wednesday - January 8, 2014 at 3:57 pm

    Napoleon Perdis is on the cruelty free and the grey area list. Are they cruelty free?

    • Wednesday - January 8, 2014 at 4:09 pm

      Hi Jenn!

      They are cruelty free! Thank you for catching my mistake.

  17. Wednesday - January 8, 2014 at 6:34 pm

    Hey Tashina,

    I’m back with more questions! What do you know about Anastasia Beverly Hills? Her site states that they don’t test on animals, but I don’t know if their products contain animal ingredients.

    Also, I see that Vaseline is on the “Brands to Avoid” list, do you have any idea of a petroleum jelly product that is cruelty-free?


    • Thursday - January 30, 2014 at 8:41 am

      Hi Vanessa,

      Anastasia Beverly Hill is a cruelty free company. However, they told me that all products contain animal ingredients and none can be considered vegan.

      I don’t know of any cruelty free petroleum jelly alternatives off the top of my head. If I come across any, I’ll be sure to let you know!

    • Janciepants
      Wednesday - February 26, 2014 at 10:14 pm

      Waxelene is cruelty-free and recently LB certified, however uses beeswax…

      • Thursday - February 27, 2014 at 8:24 am

        That’s great that they are cruelty free! However, I only list brands that are cruelty free and offer vegan options. :)

        • Valerie
          Monday - March 17, 2014 at 11:10 pm

          Alba Botanica makes a petroleum jelly alternative called un-petroleum jelly, but it DOES contain beeswax. Would coconut oil be appropriate for what you use petroleum jelly for? I used to use good old fashioned VO5 on my dry fuzzy hair ends and frizz, but when i decided to no longer support alberto-culver, i found pure cooking grade coconut oil (solid in a jar) to be even better! Smells better too!

          • Friday - March 21, 2014 at 4:41 pm

            Hi Valerie,

            I think that coconut oil could be a good replacement for petroleum jelly! I never used it frequently, but I can see it working well in most situations that people use petroleum jelly. I love using coconut oil in body scrubs, on my hair, etc. It works wonders and, like you mentioned, smells so good!

            • Wednesday - March 26, 2014 at 10:46 am

              What about Rosebud Salve? That could technically be a replacement for petroleum jelly…?

  18. Devin
    Wednesday - January 8, 2014 at 8:29 pm

    I am curious if you have a reason for not listing Urban Decay as a vegan company. Everything on their website states that they are vegan, and I have yet to find anything that says otherwise. I also know that their parent company is not a cruelty free company, but that Urban Decay itself won’t sell to places like China because of it’s cruelty free status.

    • Wednesday - January 8, 2014 at 8:58 pm

      Hi Devin,

      Urban Decay has some vegan products, but they are not a completely vegan cosmetics line. Many products contain animal ingredients such as beeswax, lanolin, and carmine. The items with vegan shades available are listed on this page,, but it’s not the entire Urban Decay collection.

  19. AmyP
    Wednesday - January 8, 2014 at 9:36 pm

    Tashina, can you clarify why Arbonne is on the “gray” list? Did they say something iffy or just not respond? Arbonne salespeople always really push the fact that the products are cruelty free and vegan so I’d love to know.

    • Wednesday - January 8, 2014 at 9:57 pm

      Hi AmyP,

      I am happy to elaborate. :) When I ask Arbonne HQ my list of questions, they responded with the blanket statement, “we are cruelty free and vegan”. When I pressed for details beyond that (does that mean finished product? production? suppliers? etc) I was again just given a blanket statement and told to ask a sales rep for more information. Several Arbonne reps have supplied me with the documentation they were given from Arbonne HQ to “verify” they are cruelty free and vegan. It’s again just a blanket statement. None of them (I’ve worked with about 8 to get information to see if a different rep knows something different) can give any details beyond that. Arbonne is certified by Leaping Bunny but when I emailed them they said it had been 5+ years since they certified the brand and had not checked into them since.

      It just seems weird to me that they refuse to clarify beyond a blanket statement, even to their own reps.

  20. Kippy
    Saturday - January 11, 2014 at 9:27 am

    Hard Candy has on their packaging “We <3 our animal friends we do not test their products on them" here is a statement from their facebook

    if you can't click the link :

    "URGENT!!! We do not, have not and will NEVER test on animals! Leaping Bunny is incorrect – Hard Candy is NOT owned by Urban Decay. Hard Candy has ZERO affiliation with Urban Decay. We will be contacting Leaping Bunny immediately to retract this harmful and damaging statement. Again, Hard Candy does not test on animals. EVER!!"

    • Thursday - January 30, 2014 at 8:37 am

      Hi Kippy,

      Unfortunately, Hard Candy has ignored several attempts at outreach from me asking for details about their cruelty free status. They will say that they do not test on animals, but do not give any clarity beyond this blanket statement. In order to trust that brands are cruelty free, I ask that they speak to their ingredient suppliers, production process, and finished product in relation to all potential parties involved (the brand, a parent company, an affiliate brand, or a 3rd party) as well as questions about selling in areas that require animal testing due to local laws and regulations. Many brands have no issues answering these questions. Hard Candy will not.

      While Hard Candy may have asked Leaping Bunny to remove their affiliation with Leaping Bunny, Hard Candy is not a Leaping Bunny certified brand. They used to be owned by Urban Decay and were certified back then.

      • Wednesday - February 5, 2014 at 1:06 pm

        Hi Tashina!

        I thought I would take a look at list as haven’t in long time, thank you for continuing to contact them!!! As you may or may not recall, I had same problem with urban decay…actually worse, they got back to me with A PR firm when I asked questions further who said “be happy to answer any questions you have” since July I have never heard back.

        As I always say, thankfully there are other options!

        • Wednesday - February 5, 2014 at 1:07 pm


  21. Sunday - January 19, 2014 at 4:13 pm

    Thanks for this list it’s really helpful. I feel really upset learning brands I have loved for years test on animals. I used to love MAC, but now refuse to buy from them now. I also refuse to promote them now or any of the brands that test on animals on my blog. I feel really bad being slow on this issue and not supporting cruelty free beauty sooner.

    What really interests me is reading about the upcoming Sharon and Kelly Osbourne collection from MAC. I thought they both hated animal cruelty, now there supporting a company that does animal testing. Didn’t Sharon criticize Lady Gaga for wearing fur a while back.

    • Thursday - January 30, 2014 at 8:34 am

      Hi Hannah,

      I think it’s great that you are standing up for what you believe in and no longer supporting these brands! Starting now is a great time! :) I think it’s important to not beat yourself up for things you weren’t aware of in the past – just make positive changes moving forward.

  22. Kim
    Thursday - January 23, 2014 at 6:01 pm

    I read that Gabriel Cosmetics uses animal hair for their brushes. Do you know if this is true? Thanks!

  23. Gretchen
    Friday - January 24, 2014 at 8:28 pm

    I am so bummed about Aveda. It’s like all these great startup companies had great hope & promise, but once they became popular they sold out to Estee Lauder or Coty. The whole parent company tests but we don’t but all ptofits rise makes me.uneasy.

    • Wednesday - January 29, 2014 at 9:45 pm

      Aveda is still cruelty free. They test on people not on animals. They are owned Estee Lauder but maintained their cruelty free standing when they were bought. It was a big deal that they wouldn’t start testing on animals.

      • Thursday - January 30, 2014 at 8:26 am

        Hi Courtney,

        Unfortunately, Aveda has changed their stance and now tests on animals “as required by law”. Since the testing in these situations is done by a 3rd party and there is no regulation on the term “cruelty free”, the brands often still claim to be cruelty free.

        • Gretchen
          Friday - January 31, 2014 at 5:43 am

          Thank you, Tashina. In response to Courtney, I still have issue with companies that claim to be cruelty free but falL under the big umbrella of companies such as Estee Lauder and City that continue to use animal testing.

          In my opinion, compared such as.Aveda are supporting this practice when they allow themselves to be acquired. They see dollar signs and forget their original purpose.

    • Thursday - January 30, 2014 at 8:38 am

      It’s definitely very revealing about brands true thoughts on the subject.

  24. Sunday - January 26, 2014 at 3:29 pm

    I have been trying to get a response from Pixi about whether their brushes are fur or synthetic. They did tell me that the brush included in the Eye Alchemy set is fur months ago, so when they announced they have come out with brushes, I asked if they were natural or synthetic since there is no indication either way on the website in the description. They do say they are cruelty-free but sometimes this can mean they claim the hair is “harvested humanely” which is a load of bull. They refuse to tell me if they are natural or synthetic.

    • Thursday - January 30, 2014 at 8:38 am

      Hi Randi,

      I really appreciate your insights on this, especially over our messages on Facebook! I’ll be sharing what you discovered with readers soon!

  25. Rina
    Monday - January 27, 2014 at 9:02 pm

    I am pretty sure that Napoleon Perdis sells in China.

    • Tuesday - January 28, 2014 at 8:08 am

      Hi Rina,

      I talked to the brand a couple of months ago and they really stressed that their products are not sold in any market that requires animal testing.

  26. Grettel
    Tuesday - January 28, 2014 at 2:48 pm

    Hi Tashina,

    Thanks for such an amazing job with this list. I was asking you some months ago about some specific brands so thanks for doing the research. One of my questions was about Amway. Everybody in our Central America countries thinks that Amway is a cruelty free company . Are they doing animal testing when is required by law? I´d appreciate your feedback on this one.



    • Thursday - January 30, 2014 at 8:29 am

      Hi Grettel,

      I thought that I had followed up with you via email, but it may have been lost somewhere in cyberspace. :) Amway does test on animals “as required by law” and has been added to the Brands to Avoid section of this list.

  27. Brendy
    Thursday - January 30, 2014 at 7:58 pm

    Hi, is the abba -100% vegan referring to Because I did a search for that brand and abbamart pops up, they sell quite a number of goat hair brushes in addition to their synthetic ones.

    • Thursday - January 30, 2014 at 9:15 pm

      Hi Brendy,

      It’s Abba hair care - I had no idea there was another brand named Abba! I just added clarification on the name in this list. Thanks for pointing that out!

  28. Meagan
    Friday - January 31, 2014 at 4:13 pm

    what about the brand say yes to cucumbers

    • Cathy
      Tuesday - March 4, 2014 at 7:39 pm

      They are the same brand as Yes To Carrots and are cruelty free, and if I’m not mistaken – vegan.

      • Tuesday - March 4, 2014 at 9:26 pm

        Cathy is correct! They are the same brand. All the Yes to lines are cruelty free with vegan options, but none of the lines are 100% vegan.

  29. AmyP
    Saturday - February 1, 2014 at 8:34 am

    It makes me so angry that brands can be so dishonest and misleading in their marketing. Wouldn’t it make way more sense if brands that DO test had to have a sign saying “TESTED ON ANIMALS” ? Yeah, I know, keep dreaming.

  30. Donna
    Wednesday - February 5, 2014 at 3:29 pm

    Why is Kat Von D on your avoid list and why is LORAC on the grey list?

    • CathrynG
      Wednesday - February 5, 2014 at 4:49 pm

      I am pretty sure Kat Von D is owned by Sephora who test on animals when required by law

      • Donna
        Wednesday - February 5, 2014 at 5:19 pm

        If that was the case I would think it would state “that they are cruelty free, but their parent company is not.”
        I’m just curious because other cruelty free blogs state that both brands, Kat Von D and LORAC, are cruelty free.

        • Wednesday - February 5, 2014 at 9:00 pm

          Hi Donna,

          Thanks for your questions!

          With Kat Von D, the brand itself would not clarify about if their products are tested on animals as required by local or regional laws. I asked several times and that specific question was ignored. I had also reached out to Sephora about their house line (Sephora Collection) and all the brands underneath it (Kat Von D, Hello Kitty, etc). I was told that the Sephora Collection and all Sephora made lines (Kat Von D, Hello Kitty, etc) fell under the “when required by law” restrictions. Not all of these lines are currently available in Sephora stores in China, but I was told that all lines are available for government testing in China.

          When it comes to LORAC, they told me that they do not verify that their suppliers do not test on animals and are unsure if raw ingredients used are tested on animals or not. They recently added this clarification and I will be moving them to Brands To Avoid shortly.

          I hope this helps!

  31. Liz
    Friday - February 7, 2014 at 12:11 pm

    Hi, I was wondering what you know about It Cosmetics. They are approved by PETA but that’s not always reliable. I can’t find much information about them online.

    • Lisa
      Tuesday - March 4, 2014 at 3:15 pm

      They have the LB symbol on their packaging but idk about about vegan.

      • Tuesday - March 4, 2014 at 11:19 pm

        They have the PETA bunny symbol but not the Leaping Bunny symbol. I have reached out to It Cosmetics and they are now on the Pending Brands list. :)

        • Lisa
          Sunday - March 9, 2014 at 8:56 pm

          I hope It Cosmetics turns out to stand by their statements on their website. They have some nice products! Thanks for letting me know there’s more than one bunny symbol! Lol. I personal think the PETA one is cuter! Lol!

  32. Monday - February 17, 2014 at 8:31 pm

    Hi Tashina! I am a new blogger and was wondering if I could share some of this information with my friends on my blog. I am doing a full ‘makeup make over’ with vegan / cruelty free products and was wanting to educate my friends as well. Ive been doing some research on my own but my list isn’t near as expansive as yours! I obviously would share your link to your blog and credit you for this information but I didn’t want to do so before asking. Thanks so much and thank you for all of your hard work!!

    • Tuesday - February 18, 2014 at 9:28 pm

      Hi Charity,

      You are welcome to link to this list, but please do not distribute the content on your own blog.

  33. Amanda
    Friday - February 21, 2014 at 8:49 am

    I was wondering about your brands to avoid. You have Origins and Aveda on there, but both claim to be cruelty free, I even wrote to Origins. I was also wondering about the hair brand Alterna. They claim to be cruelty free, but I don’t think I’ve seen them on any of your lists. Have you contacted them or heard anything? Thank you! I love this list and I use it every time I shop!!

  34. Lisa
    Sunday - February 23, 2014 at 4:16 pm

    Ms. Tashina,

    thank you for all of your hard work and research! I have recently discovered that my beloved Mary Kay cosmetics are sold in China and therefore, fall under the deceitful umbrella of “testing where it is required by law.” For the past month and a half I have I have been trying to educate myself about cf lines of cosmetics. Your list was quite informative and is greatly appreciated!

    Thanks again!

    • Sunday - February 23, 2014 at 7:43 pm

      Thank you so much, Lisa! I’m so happy to hear that this list has been helpful. :)

  35. Giovanna
    Saturday - March 1, 2014 at 9:45 am

    You may want to update your list that doesn’t test on animals. I just checked on the peta website and both Smashbox and Stila are cruelty free. Also I was just on the benefit website and in their FAQ they said they do not test on animals either. Also another brand that doesn’t test is Youngblood mineral cosmetics.

    • Saturday - March 1, 2014 at 9:54 pm

      Hi Giovanna,

      I’m not sure why PETA lists Smashbox and Stila as cruelty free. I go by information received from the brands in response to detailed questions that I ask. I also follow up with brands every 3-4 months to check for changes in order to keep this list accurate and up to date. II am not sure how often other sites update their lists or check in with brands.

      Both Smashbox and Stila state that they do test on animals when required by law. This is what both brands told me via email. You can see this in their FAQs as well –

      Benefit also tests on animals as required by law. China requires that brands submit to animal testing to be sold in their markets. Benefit is available at Sephora stores in China and through the Sephora China website –

      I hope that this helps to clarify things. :)

      • Lisa
        Tuesday - March 4, 2014 at 3:10 pm

        Thank you again for your diligence. I looked at these links and you’re correct. I’m disappointed that PETA is still listing Smashbox and Stila as CF. It makes it really hard for us CF newbies that are still trying to learn who is/isn’t CF and who does/doesn’t update their lists often enough for us everday consumers trying to make informed choices!

        • Tuesday - March 4, 2014 at 9:27 pm

          I agree. It’s very difficult to know what sources you can rely on when you start going cruelty free. That’s what made me so driven with Logical Harmony. I kept reading about brands that were cruelty free or vegan, only to find out later that they were not. Because of that, I don’t rely on 3rd party information of any kind and want to speak to all brands listed here and featured on Logical Harmony myself.

        • Valerie
          Monday - March 17, 2014 at 11:28 pm

          I soooo agree with you about it being very confusing for a “newbie!” Even as a not so newbie, it can be frustrating, which is why i love tashina’s commitment to only promoting companies that answer all of her detailed questions and that she re-checks in with them every 3-4 months to verify if any changes have been made. Now, i LOVE peta for so many reasons, and i support them, but as for their “be nice to bunnies”/ “cruelty free” list & logo on their site and their app, i wrote to them a few times last year about inconsistencies/ questions i had about some of their “safe” list companies and each time they responded very promptly and politely and told me that a third party runs the app and that updates would be coming in the next week or so. Not much, if anything really ever changed, so i no longer rely on their list. HOWEVER, i am in NO WAY peta bashing, as i said i support them and love them for a lot of what they do! Also, i have seen some people confuse peta’s cruelty free logo (a cartoon bunny face) with the logo of the buav’s ‘leaping bunny (a cartoon bunny who is actually leaping!) they are two different groups.

  36. Dylan
    Sunday - March 2, 2014 at 9:35 pm

    Hi Tashina,

    Firstly I would like to thank you for taking the time to research and compile this incredibly detailed list. I was wondering how often you update this list, and if it would be possible for you to reach out to “It Cosmetics” with your specific set of questions if you have not already?

    • Tuesday - March 4, 2014 at 8:50 am

      Hi Dylan,

      I update this list weekly, and follow up with brands every 3-4 months to be sure their status is still accurate. I can definitely reach out to It Cosmetics. I’ll update this list accordingly when I do and after I hear back from them.

  37. Sarah
    Monday - March 3, 2014 at 11:18 pm

    Hi Tashina,
    I am just wondering if you have heard anything recently from Dermalogica as it isnt listed on any of your lists? The last information I had heard was that they pulled out of the Chinese market and now have been credited on PETA’s list again.
    Do you know anything further?
    Many thanks

    • Tuesday - March 4, 2014 at 8:48 am

      Hi Sarah,

      I know that Dermalogica recently regained their Leaping Bunny certification (, but the brand has never responded to any of my outreach. I’ll add them to the Pending Brands list now. I hope this helps!

  38. Ekaterina
    Tuesday - March 4, 2014 at 8:22 pm

    Hi Tashina,

    Could you please clarify why BH Cosmetics is on the gray list?
    I contacted them and this is what they claim:
    “Thank you for your interest in BH Cosmetics. We require all of our Manufacturers, affiliate companies, or third parties to sign a legal and binding document that they do not and will not test our products or raw materials and animals. Our products are not tested on animals.
    We do have a list of ingredients for each product on our site under ingredients. Some products may have animal products in them, such as beeswax. Please make sure to check the ingredients for the items you wish to investigate. ”

    Is it because they are not vegan, or is there something I missed? I’ll appreciate your reply.

    Thank you,

    • Tuesday - March 4, 2014 at 9:19 pm

      Hi Ekaterina,

      The response that I received was not the same as yours. At first I received a general blanket statement. When I asked for clarification, I did not receive a response. The brand then contacted me separately about hosting a giveaway on Logical Harmony. The person who emailed me would not answer any questions about animal testing at all. I usually add these brands to the Grey Area list because it seems odd that they are responsive about other things but won’t answer about animal testing.

      Thank you for sharing the response that you received though! I’ll reach out to them again!

      • Ekaterina
        Saturday - March 8, 2014 at 6:28 pm

        Thanks for replying and letting me know! Hope they reply to you. :)

  39. Simone
    Sunday - March 9, 2014 at 11:24 am

    Hi, do you have any info on Elemis at all please? The website states that their products do not test on animals but does not have a BUAV approved sign or cruelty free sign. Thanks.

    • Friday - March 21, 2014 at 4:09 pm

      Hi Simone,

      I’m not familiar with Elemis. I’ll look into them though. Thanks for the tip!

  40. Sandy
    Tuesday - March 11, 2014 at 12:19 pm

    What about Sleek, are they not cruelty free anymore!?

    • Friday - March 21, 2014 at 4:08 pm

      Hi Sandy,

      Sleek Cosmetics is on the Pending Brands list. They have been unresponsive to my outreach in asking about their animal testing stance.

  41. charlotte
    Tuesday - March 11, 2014 at 5:10 pm

    Ive heard Kat Von D state that her brand absolutely does not test on animals quite a few times…

    • Friday - March 14, 2014 at 7:34 am

      Hi Charlotte,

      She may have stated this and she may believe that it’s true, but I have been told otherwise. The brand itself will not answer any questions about testing where it is required by local laws. The Kat Von D line is owned and produced by Sephora. They told me that their house line and all lines they created fall under the testing as required by law stance.

  42. Wednesday - March 19, 2014 at 3:25 pm

    Hi Tashina,
    I have just discovered this blog and already am finding it useful and fabulous. I may have missed it among all the brands above, but do you have any information on Mally brand?

    • Saturday - March 29, 2014 at 8:49 pm

      Hi Jess!

      Thank you so much for your kind words! I really appreciate it. I haven’t checked with Mally before, so I just sent them an inquiry.

  43. Friday - March 21, 2014 at 11:39 am

    Hi Tashina,
    Are you certain about Weleda and Klorane products? I used to love purchasing them but haven’t because I could find no evidence that they were, in fact, CF/ Vegan.


    • Friday - March 21, 2014 at 3:42 pm

      Hi Erika,

      Both brands have answered the cruelty free statements from my FAQ section more than once – I hope this helps!

  44. Melissa
    Saturday - March 29, 2014 at 12:59 pm

    Hi Tashina,

    I was wondering about the brand Korres? I know they don’t qualify as Vegan, but I was wondering about their stance on being Cruelty free? I was really saddened by the sale of Tarte to Kose, and am looking for a viable substitute!

    Thank you for all your hard work!

    • Saturday - March 29, 2014 at 8:35 pm

      Hi Melissa,

      The last time that I talked to Korres I was told that they are cruelty free, but no products are vegan and all contain animal ingredients of some sort. I haven’t checked in with them in the past couple of months though. I hope this helps!

    • Saturday - March 29, 2014 at 8:40 pm

      Korres sells in China according to My Beauty Bunny. :-(

      • Saturday - March 29, 2014 at 8:45 pm

        Good to know! I’ve reached out again. Since I only use vegan items and only cover brands with vegan selections, them saying that they do not have any products without animal ingredients dropped them pretty far down my radar.

  45. Melissa
    Monday - March 31, 2014 at 11:02 pm

    Hi Tashina,

    First of all, thank you so much for getting back to me so quickly! Second, I believe Fresh can be moved to the “Avoid” list. I checked the website recently and discovered they have updated the FAQ page to this:

    “WHAT IS FRESH’S POSITION ON ANIMAL TESTING? We do not test our products on animals nor do we permit others to do so except where it is required by law. We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.”

    I guess they were getting enough questions to make an update.

    • Saturday - April 5, 2014 at 5:54 pm

      Hi Melissa,

      Thanks for posting this! I took a look and was so sad to see this on the FAQ. :(

  46. Lexxa
    Tuesday - April 1, 2014 at 7:35 am

    Great blog! I check this monthly to make sure my preferred brands remain on your cruelty free list!

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