Cruelty Free & Vegan Brand List

Logical Harmony Cruelty Free & Vegan Brand List

Whether you want to buy all vegan products, or just start incorporating more cruelty free makeup products into your life, it’s always great to go animal friendly. You’ll also be surprised at how many large companies still test on animals. However, it’s very easy to find animal friendly alternatives to any products you’re currently using! Show brands who do test on animals that you only want to support them if they change their ways. You can do this by purchasing from cruelty free makeup brands, skincare brands, hair care brands, and household brands. These are brands who do not test on animals and offer items that do not use animal ingredients. You’ll end up finding a lot of great items that you can feel good about buying.

As I hear back from brands about their stance on animal testing and animal ingredients, they will be added below. At Logical Harmony, there is a very thorough process for finding out if I want to include a company in this list or not (learn more about that process).

Only brands that Logical Harmony hears from will be included in this list. It’s not an aggregation of information from other sites. Logical Harmony does all it’s own brand research and includes only brands that we can be sure are cruelty free with vegan options. These brands are also contacted on regular basis so that this list can stay fresh and up to date.

This list includes brands that are cruelty free but owned by a parent company who is not. Everyone should decide for themselves what they are comfortable purchasing. At Logical Harmony, I would rather people support these brands than a non-cruelty free option. For those who are just getting started with transitioning to animal friendly products, this can be a great place to start! However, please keep in mind that purchasing from these brands is still going to financially benefit the parent company.

Is a brand you love not included on this list? Have you received word from the brand that their status may have changed? Please feel free to contact Logical Harmony and let me know. I want to make this list as expansive as possible.

All brands on this list are cruelty free with some vegan items. Brands listed in bold offer only cruelty free and vegan items. It’s noted next to a brand if they have a parent company that is not cruelty free, but they have remained a cruelty free brand.

  • a.dorn – 100% vegan!
  • A Girl’s Gotta Spa – 100% vegan!
  • ABBA Pure Performance Hair Care – 100% vegan!
  • Acure Organics
  • AG Hair Cosmetics
  • Ainhoa
  • Alba Bontanica
  • Alexami
  • Alima Pure
  • American Apparel Beauty
  • Andalou Naturals
  • Ardell
  • Aromi
  • Aubrey Organics
  • Avalon Organics
  • Bare Escentuals/Bare Minerals - It should be noted that they are cruelty free, but their parent company is not. They also have some makeup brushes that are not cruelty free.
  • Bath & Body Works - It should be noted that their parent company owns brands that do test on animals.
  • Beautisol – 100% vegan!
  • Becca
  • Beauty Blender – 100% vegan!
  • Beauty Without Cruelty – 100% vegan!
  • Ben Nye Makeup
  • Bio Follicle – 100% vegan!
  • Biokleen – 100% vegan!
  • Bonne Belle
  • Burt’s Bees - It should be noted that they are cruelty free, but their parent company is not. It should also be noted that their parent company owns brands that do test on animals.
  • ButterLondon
  • Bye Bye Parabens – 100% vegan!
  • Certain Dri - 100% vegan! It should be noted that they are cruelty free, but their parent company is not.
  • Ciate
  • Coola Suncare
  • Crazy Rumors – 100% vegan!
  • Crystal Body Deodorant – 100% vegan!
  • Deborah Lippmann
  • DermaE
  • DermOrganic – 100% vegan!
  • Desert Essence
  • DeVita – 100% vegan!
  • Dickinson Brands
  • Dose of Colors – 100% vegan!
  • Dr. Bronner’s
  • E.L.F. – All cosmetics are vegan, but not all brushes are vegan
  • Earthly Body – 100% vegan!
  • Ecco Bella
  • Eco-Dent
  • Eco Tools – 100% vegan!
  • elizabethW San Francisco
  • Ellovi – 100% vegan!
  • Emani – 100% vegan!
  • ENJOY Professional Hair Care
  • EO Products
  • Epically Epic Soap
  • Everyday Minerals
  • EVOLVh – 100% vegan!
  • Eylure
  • Fairypants
  • Flower Beauty
  • Frank – 100% vegan!
  • Freeman Beauty - It should be noted that they are cruelty free, but their parent company is not.
  • Fyrinnae
  • Furless Makeup Brushes – 100% vegan!
  • Gabriel Cosmetics
  • Garden Botanika
  • Georgie Beauty – 100% vegan!
  • Giovanni
  • Glam Natural - 100% vegan!
  • Gressa
  • Gwen’s Blends
  • Herban Cowboy
  • Heritage Store
  • Hourglass
  • Hugo Naturals – 100% vegan!
  • Hurraw! – 100% vegan!
  • Indie Lee
  • Intelligent Nutrients
  • Jason Naturals
  • Jersey Shore Cosmetics
  • Josie Maran Cosmetics
  • Juice Beauty
  • Kester Black – 100% vegan!
  • Kett Cosmetics
  • Kimono – 100% vegan!
  • Kiss My Face
  • Klorane
  • Kosia – 100% vegan!
  • Laughing Devil Designs – 100% vegan!
  • Lavanila
  • Light Mountain Natural Hair Color – 100% vegan!
  • Lily Lolo
  • Lime Crime
  • Lip Glosserie – 100% vegan!
  • Lippy Girl
  • Lulu Blossom
  • Lush – Vegan options are marked on product packaging with a green V.
  • LVX – 100% vegan!
  • Made From Earth
  • Makeup Geek
  • Manic Panic
  • Marc Anthony
  • Mei Yin Naturopathics – 100% vegan!
  • Meow Meow Tweet – 100% vegan!
  • Metamour Skin Care – 100% vegan!
  • Method - 100% vegan!
  • Mi-Me
  • Michael Todd True Organics
  • Mineral Fusion
  • Mrs. Meyer’s Clean Day  - It should be noted that they are cruelty free, but their parent company is not.
  • MUN – 100% vegan!
  • My Beauty Bunny – 100% vegan!
  • My Konjac Sponge – 100% vegan!
  • MyChelle Dermaceuticals
  • Napoleon Perdis
  • NARS - It should be noted that they are cruelty free, but their parent company is not.
  • NaturaCare
  • Natural Glow Sunless Tanning
  • Nature’s Gate – 100% vegan!
  • NCLA – 100% vegan!
  • No Miss
  • Not A Sponge – 100% vegan!
  • Nourish Organic
  • NYX Cosmetics - It should be noted that they are cruelty free, but their parent company is not.
  • Obsessive Compulsive Cosmetics (OCC) – 100% vegan!
  • OFRA Cosmetics – 100% vegan!
  • Organix
  • O.R.G. Skincare – 100% vegan!
  • ORLY
  • Own – 100% vegan!
  • Out of Africa
  • Overall Beauty Minerals
  • Pacifica – 100% vegan!
  • Pangea Organics
  • Paul Mitchell
  • Paula’s Choice
  • Phyrra Beauty For the Bold – 100% vegan!
  • Physician’s Formula
  • piCture pOlish – 100% vegan!
  • Pixi
  • Preserve
  • Priti NYC – 100% vegan!
  • Pureology – It should be noted that they are cruelty free, but their parent company is not.
  • Rainbow Honey
  • Relogy – 100% vegan!
  • Ren Skincare
  • Replere – 100% vegan!
  • RevivaLabs
  • RMS Beauty
  • Rock Your Hair – 100% vegan!
  • Root Science – 100% vegan!
  • Rosebud Company
  • Ruby White Tips
  • Sappo Hill Soapworks – 100% vegan!
  • Schmidt’s Deodorant – 100% vegan!
  • Scotch Naturals – 100% vegan!
  • Seventh Generation
  • Sevin Nyne – 100% vegan!
  • SkinTea Ochaya Organics by Sayuri Marie – 100% vegan!
  • Shear Mineral Organics
  • ShiKai – 100% vegan!
  • Sibu Beauty
  • Sigma Brushes – They have a selection of vegan brushes
  • Silk Naturals
  • Sir Richards – 100% vegan!
  • Sonia Kashuk
  • Soultice Spa – 100% vegan!
  • SpaRitual – 100% vegan!
  • Sprout
  • SugarPill
  • Swagger Cosmetics – 100% vegan!
  • Tarte - It should be noted that they are cruelty free, but their parent company is not. 
  • TAY Skincare
  • The Body Shop - It should be noted that they are cruelty free, but their parent company is not.
  • The Fanciful Fox – 100% vegan!
  • Tiki Bar Soap – 100% vegan!
  • Trader Joe’s Brand
  • Tom’s of Maine - It should be noted that they are cruelty free, but their parent company is not.
  • Too Faced
  • Urban Decay - It should be noted that they are cruelty free, but their parent company is not.
  • Vapour Organic Beauty
  • Vitacare
  • Weleda
  • Wen
  • White Rabbit Beauty
  • Wet’n’Wild
  • Whole Foods Brand/365
  • Yaby Cosmetics
  • Yes to Carrots
  • Zoya
  • ZuZu Luxe

If you have any questions about any of the brands listed above, please let us know. They are all brands that the Logical Harmony team has written confirmation from. All of the brands listed above have great customer service departments. If you have questions about if specific items they carry are vegan, don’t hesitate to e-mail them and ask.


Grey Area Brands

The following brands are ones that Logical Harmony has reached out to but these brands have given an unclear response about if their products are completely cruelty free or not. In all cases, clarification has been asked for multiple times but has not been received. Because of this, these brands will not be promoted on Logical Harmony. However, choose what is best for yourself.

  • 100% Pure
  • Annabelle
  • Arbonne
  • Barry M
  • BH Cosmetics
  • Coastal Scents
  • Collection Cosmetics
  • Color Club
  • CoverFX
  • Deep Steep
  • Elemis
  • Hard Candy
  • It Cosmetics
  • Kardashian Beauty
  • LORAC
  • Mally
  • NYM – Not Your Mother’s
  • Organic Surge
  • Taya Beauty
  • theBalm
  • Three Cosmetics
  • Ulta Collection

Brands to Avoid

The following brands are not cruelty free or vegan. This could mean that they engage in testing themselves, through a 3rd party, as required by law, or use ingredients that are tested on animals. Brands will also be added to this list if they state that they do not verify or check with their suppliers or affiliates about animal testing. Please avoid purchasing these brands and support animal friendly brands instead.


Pending Brands

These are brands that Logical Harmony has reached out to about their stance on animal testing and is waiting to receive a response. Once a response is received, the brand will be moved to the appropriate list. If several attempts are made to contact these brands and they do not respond, they may be moved to the Grey Area Brand list. 

313 comments for “Cruelty Free & Vegan Brand List

  1. J
    Monday - July 28, 2014 at 5:47 am

    Explanation on why younique is on the list of brands to avoid?

    • Monday - July 28, 2014 at 6:37 am

      Hi J,

      Younique told me that they do not verify nor require that their suppliers of ingredients or companies that they work with in manufacturing their products are cruelty free.

  2. Sunday - July 27, 2014 at 5:24 pm

    I am an Arbonne Independent Consultant, and all of our products are cruelty free and certified vegan, so I’m not sure why you have Arbonne in the gray area.

    • Sunday - July 27, 2014 at 6:56 pm

      Hi Marina,

      I am unable to get a response from Arbonne about their cruelty free status beyond a blanket “we do not test on animals”. I have talked to several sales reps and several people at their corporate office. None were able to give me any detailed information or answer any of my standard questions about animal testing. I help this helps clarify things!

  3. yunuen
    Saturday - July 26, 2014 at 9:08 pm

    Don’t you think that products that are NOT vegan aren’t truly CRUELTY FREE?

    • Sunday - July 27, 2014 at 6:54 pm

      Hi Yunuen,

      I think that everyone has different standards that fit for themselves and their lifestyle. On this list, I only include brands that do not test on animals (and have no testing anywhere in the chain) and have at least a handful of vegan options. I personally only use vegan cosmetics, skin care, hair care, etc. However, a lot of my readership are new in their cruelty free and/or vegan journey. I want to be sure that the information on Logical Harmony is accessible to everyone – no matter where they are in their transition.

  4. Jillian
    Saturday - July 26, 2014 at 2:44 pm

    Can you please find out if “YBF” brand make up is vegan/CrueltyFree?

    • Saturday - July 26, 2014 at 8:42 pm

      Hi Jillian,

      I just reached out to them! I’ll add them to the appropriate list once I hear back.

  5. Kate
    Saturday - July 26, 2014 at 11:54 am

    Ole Henriksen’s website states that they do not test on animals.

    • Saturday - July 26, 2014 at 8:44 pm

      Hi Kate,

      I have reached out to Ole Henriksen and will be adding them to the appropriate list once I hear back. Since there is no regulation of the term “cruelty free” and saying they don’t test on animals doesn’t cover all the instances in which testing can occur, I always ask brands a very specific set of questions before I include them on this list.

  6. rosanna
    Friday - July 25, 2014 at 3:13 pm

    Lime Crime is not totally vegan :O

    and Urban decay are not completely cruely free since they sell to china that by law requires makeup and such is to be tested on animals :(

    • Friday - July 25, 2014 at 6:11 pm

      Hi Rosana,

      I have talked to Lime Crime several times and they are now a completely vegan line. Before 2012, they were not. You can read more about their use of animal ingredients here – http://limecrime.tumblr.com/post/81731374452/how-cruelty-free-are-lime-crime-really

      Urban Decay had planned to sell in China, but changed their mind due to consumer backlash. They were then purchased by L’Oreal. To ease the minds of consumers, they went through the Leaping Bunny cruelty free certification process again. You can find the press release here – http://www.leapingbunny.org/pressarchive.php. I have also talked to them since then and, despite being owned by a parent company to tests on animals, Urban Decay is still cruelty free with some vegan options.

      I hope this helps to clear up some rumors! :)

  7. shabana cano
    Thursday - July 24, 2014 at 7:50 am

    Oh no just bought Ole Henrickson. Listed to be in a gray area.

    • Saturday - July 26, 2014 at 8:45 pm

      I have reached out to Ole Henriksen and will be adding them to the appropriate list once I hear back.

  8. Monday - July 21, 2014 at 10:46 am

    Hi Tashina, I noticed that Laura Mercier changed their FAQs on their website. They write: “We do not, nor have we ever, tested our products on animals. We also do not contract outside companies to test on animals for us.” Only 6 days ago they had a different statement with the “required by law” included. What do you think about this? Thank you so much for your work, Sissi

    • Monday - July 28, 2014 at 6:38 am

      Hi Sissi,

      I reached out to them and was again told that they do test as required by law.

  9. Amanda
    Wednesday - July 16, 2014 at 10:07 am

    Is urban decay vegan?

    • Friday - July 25, 2014 at 6:17 pm

      Hi Amanda,

      Urban Decay is not a vegan line. They are cruelty free (certified by myself and Leaping Bunny!) and have some vegan options, but they are owned by L’Oreal (who tests on animals). Urban Decay does note their vegan options on their website product pages and even has a vegan section.

  10. Karina
    Sunday - July 13, 2014 at 4:55 am

    Tashina
    You are fab for what you have done here – so amazing that you went to such exspansive effort and shared it – blessed :)
    Thank-you x

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