Cruelty Free & Vegan Brand List

Logical Harmony Cruelty Free & Vegan Brand List

Whether you want to buy all vegan products, or just start incorporating more cruelty free makeup products into your life, it’s always great to go animal friendly. You’ll also be surprised at how many large companies still test on animals. However, it’s very easy to find animal friendly alternatives to any products you’re currently using! Show brands who do test on animals that you only want to support them if they change their ways. You can do this by purchasing from cruelty free makeup brands, skincare brands, hair care brands, and household brands. These are brands who do not test on animals and offer items that do not use animal ingredients. You’ll end up finding a lot of great items that you can feel good about buying.

As I hear back from brands about their stance on animal testing and animal ingredients, they will be added below. At Logical Harmony, there is a very thorough process for finding out if I want to include a company in this list or not (learn more about that process).

Only brands that Logical Harmony hears from will be included in this list. It’s not an aggregation of information from other sites. Logical Harmony does all it’s own brand research and includes only brands that we can be sure are cruelty free with vegan options. These brands are also contacted on regular basis so that this list can stay fresh and up to date.

This list includes brands that are cruelty free but owned by a parent company who is not. Everyone should decide for themselves what they are comfortable purchasing. At Logical Harmony, I would rather people support these brands than a non-cruelty free option. For those who are just getting started with transitioning to animal friendly products, this can be a great place to start! However, please keep in mind that purchasing from these brands is still going to financially benefit the parent company.

Is a brand you love not included on this list? Have you received word from the brand that their status may have changed? Please feel free to contact Logical Harmony and let me know. I want to make this list as expansive as possible.

All brands on this list are cruelty free with some vegan items. Brands listed in bold offer only cruelty free and vegan items. It’s noted next to a brand if they have a parent company that is not cruelty free, but they have remained a cruelty free brand.

  • a.dorn – 100% vegan!
  • A Girl’s Gotta Spa – 100% vegan!
  • ABBA Pure Performance Hair Care – 100% vegan! – It should be noted that they are cruelty free, but their parent company is not. 
  • Acure Organics
  • AG Hair Cosmetics
  • AILA Cosmetics – 100% vegan!
  • Ainhoa
  • Alba Bontanica
  • Alexami
  • Alima Pure
  • Ambre Blends
  • American Apparel Beauty
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Antonym
  • Ardell
  • Aromi – 100% vegan!
  • Au Naturale – 100% vegan!
  • Aubrey Organics
  • Avalon Organics
  • B.
  • Bare Escentuals/Bare Minerals – It should be noted that they are cruelty free, but their parent company is not. They also have some makeup brushes that are not cruelty free.
  • Barry M
  • Beautisol – 100% vegan!
  • Becca
  • Beauty Blender – 100% vegan!
  • Beauty Without Cruelty – 100% vegan!
  • Ben Nye Makeup
  • Bio Follicle – 100% vegan!
  • Biokleen – 100% vegan!
  • Bonne Belle
  • Box Naturals – 100% vegan!
  • Burt’s Bees – It should be noted that they are cruelty free, but their parent company is not. 
  • ButterLondon
  • Bye Bye Parabens – 100% vegan!
  • California Naturel
  • Certain Dri - 100% vegan! It should be noted that they are cruelty free, but their parent company is not.
  • Ciate
  • Cocoon Apothecary – 100% vegan!
  • ColorProof – 100% vegan!
  • Coola Suncare
  • CoverFX
  • Crazy Rumors – 100% vegan!
  • Cross Creek Soaps
  • Crystal Body Deodorant – 100% vegan!
  • Deborah Lippmann
  • DermaE
  • Dermalogica
  • DermOrganic – 100% vegan!
  • Desert Essence
  • DeVita – 100% vegan!
  • Dickinson Brands
  • Dose of Colors
  • Dr. Bronner’s
  • E.L.F. – All cosmetics are vegan, but not all brushes are vegan
  • Earthbody
  • Earthly Body – 100% vegan!
  • Ecco Bella
  • Eco-Dent
  • Eco Tools – 100% vegan!
  • Elysian Nail Lacquer – 100% vegan!
  • Elizabeth Mott
  • elizabethW San Francisco
  • Ellovi – 100% vegan!
  • Emani – 100% vegan!
  • ENJOY Professional Hair Care
  • EO Products
  • Epically Epic Soap
  • Everyday Minerals
  • EVOLVh – 100% vegan!
  • Eylure
  • Fairypants
  • First Aid Beauty
  • Flo + Theo – 100% vegan!
  • Flower Beauty
  • Forager Botanicals – 100% vegan!
  • Forest Creek
  • Frank – 100% vegan!
  • Freeman Beauty
  • Fyrinnae
  • Furless Makeup Brushes – 100% vegan!
  • FutureDerm
  • Gabriel Cosmetics
  • Garden Botanika
  • Georgie Beauty – 100% vegan!
  • Giovanni
  • Glam Natural – 100% vegan!
  • Gourmet Body Treats
  • Green Beaver
  • Greenbody
  • Green Tidings – 100% vegan!
  • Gressa
  • Gwen’s Blends
  • Harvey Prince – 100% vegan!
  • Herban Cowboy
  • Hempz – 100% vegan!
  • Heritage Store
  • Hourglass
  • Hugo Naturals – 100% vegan!
  • Hurraw! – 100% vegan!
  • Indie Lee
  • Intelligent Nutrients
  • Jack Black
  • Jane Scrivner
  • Jason Naturals
  • Jersey Shore Cosmetics
  • Jordana
  • Josie Maran Cosmetics
  • Juice Beauty
  • Kelley Quan – 100% vegan!
  • Kester Black – 100% vegan!
  • Kett Cosmetics
  • Kimono – 100% vegan!
  • Kiss My Face
  • Klorane
  • Kosia – 100% vegan!
  • KYPRIS
  • Laughing Devil Designs – 100% vegan!
  • LAFACE
  • Lalila Beauty
  • Lavanila
  • Light Mountain Natural Hair Color – 100% vegan!
  • Lily Lolo
  • Lime Crime – 100% vegan!
  • Lina Hanson
  • Lip Glosserie – 100% vegan!
  • Lippy Girl
  • Lotus Wei
  • Lulu Blossom
  • Lush – Vegan options are marked on product packaging with a green V.
  • LVX – 100% vegan!
  • Mad Hippie – 100% vegan!
  • Made From Earth
  • Makeup Geek
  • Manic Panic
  • Marc Anthony
  • Marie Natie
  • Maxim
  • Mei Yin Naturopathics – 100% vegan!
  • Meow Meow Tweet – 100% vegan!
  • Metamour Skin Care – 100% vegan!
  • Method – 100% vegan!
  • Mi-Me
  • Michael Todd True Organics
  • Milani
  • Mineral Fusion
  • Modern Minerals – 100% vegan!
  • Mrs. Meyer’s Clean Day  – It should be noted that they are cruelty free, but their parent company is not.
  • Mullein & Sparrow
  • MUN – 100% vegan!
  • My Beauty Bunny – 100% vegan!
  • My Daughter Fragrances
  • My Konjac Sponge – 100% vegan!
  • MyChelle Dermaceuticals
  • NARS - It should be noted that they are cruelty free, but their parent company is not.
  • NaturaCare
  • Natural Glow Sunless Tanning
  • Nature’s Gate – 100% vegan!
  • NCLA – 100% vegan!
  • No Miss
  • North Coast Organics – 100% vegan!
  • Not A Sponge – 100% vegan!
  • Nourish Organic
  • NYX Cosmetics – It should be noted that they are cruelty free, but their parent company is not.
  • Obsessive Compulsive Cosmetics (OCC) – 100% vegan!
  • OFRA Cosmetics – 100% vegan!
  • O.R.G. Skincare – 100% vegan!
  • Own – 100% vegan!
  • Out of Africa
  • Overall Beauty Minerals
  • Pacifica – 100% vegan!
  • Pangea Organics
  • Painkiller XO
  • Paul Mitchell
  • Paula’s Choice
  • Pelle Beauty – 100% vegan!
  • Personna  – It should be noted that they are cruelty free, but their parent company owns other brands who are not cruelty free.
  • Phyrra Beauty For the Bold – 100% vegan!
  • Physician’s Formula
  • piCture pOlish – 100% vegan!
  • Pixi
  • Preserve – 100% vegan!
  • Priti NYC – 100% vegan!
  • Pureology – It should be noted that they are cruelty free, but their parent company is not.
  • Rainbow Honey
  • Rare El’ements
  • Relogy – 100% vegan!
  • Ren Skincare
  • Replere – 100% vegan!
  • RevivaLabs
  • RMS Beauty
  • Rock Your Hair – 100% vegan!
  • Root Science – 100% vegan!
  • Rosebud Company
  • Rosemira Organics
  • Ruby White Tips
  • S.W. Basics
  • Sappo Hill Soapworks – 100% vegan!
  • Schmidt’s Deodorant – 100% vegan!
  • Scotch Naturals – 100% vegan!
  • Seventh Generation
  • Sevin Nyne – 100% vegan!
  • SkinTea Ochaya Organics by Sayuri Marie – 100% vegan!
  • Shear Mineral Organics
  • ShiKai – 100% vegan!
  • Sibu Beauty
  • Sigma
  • Silk Naturals
  • Sir Richards – 100% vegan!
  • Sonia Kashuk
  • Soultice Spa – 100% vegan!
  • SpaRitual – 100% vegan!
  • Sprout
  • SugarPill
  • Swagger Cosmetics – 100% vegan!
  • Swisspers
  • Tarte – It should be noted that they are cruelty free, but their parent company is not. 
  • TAY Skincare
  • The Body Shop – It should be noted that they are cruelty free, but their parent company is not.
  • The Fanciful Fox – 100% vegan!
  • Tiki Bar Soap – 100% vegan!
  • Trader Joe’s Brand
  • Tres Pure
  • Tom’s of Maine - It should be noted that they are cruelty free, but their parent company is not.
  • Too Faced
  • Ulta Collection
  • Urban Decay – It should be noted that they are cruelty free, but their parent company is not.
  • Vapour Organic Beauty
  • Vitacare
  • Wen by Chaz Dean
  • Wet’n’Wild
  • Whole Foods Brand/365
  • Yaby Cosmetics
  • Yarok
  • Yes to Carrots
  • Zoya
  • ZuZu Luxe

If you have any questions about any of the brands listed above, please let us know. They are all brands that the Logical Harmony team has written confirmation from. All of the brands listed above have great customer service departments. If you have questions about if specific items they carry are vegan, don’t hesitate to e-mail them and ask.


Grey Area Brands

The following brands are ones that Logical Harmony has reached out to but these brands have given an unclear response about if their products are completely cruelty free or not. In all cases, clarification has been asked for multiple times but has not been received. Because of this, these brands will not be promoted on Logical Harmony. However, choose what is best for yourself.

  • 100% Pure
  • Annabelle
  • Arbonne
  • BH Cosmetics
  • Bite Beauty – It should be noted that their parent company is not cruelty free.
  • Coastal Scents
  • Collection Cosmetics
  • Color Club
  • Deep Steep
  • Elemis
  • Essence
  • Hard Candy
  • It Cosmetics
  • Kardashian Beauty
  • LORAC
  • Mally
  • Napoleon Perdis (mixed responses have been received from readers, I am looking into the brand and awaiting a response)
  • Nuxe
  • NYM – Not Your Mother’s
  • Organic Surge
  • Taya Beauty
  • theBalm
  • Three Cosmetics
  • Weleda

Brands to Avoid

The following brands are not cruelty free or vegan. This could mean that they engage in testing themselves, through a 3rd party, as required by law, or use ingredients that are tested on animals. Brands will also be added to this list if they state that they do not verify or check with their suppliers or affiliates about animal testing. Please avoid purchasing these brands and support animal friendly brands instead.


Pending Brands

These are brands that Logical Harmony has reached out to about their stance on animal testing and is waiting to receive a response. Once a response is received, the brand will be moved to the appropriate list. If several attempts are made to contact these brands and they do not respond, they may be moved to the Grey Area Brand list. 

466 comments for “Cruelty Free & Vegan Brand List

  1. Marlene Cabrera
    Wednesday - December 10, 2014 at 7:23 pm

    I’m not completely sure which brands are “cruelty-free” I understand which are vegan but are only the ones in bold cruelty-free?

    • Wednesday - December 10, 2014 at 9:37 pm

      Hi Marlene,

      All brands on the list are cruelty free. The ones in bold also happen to be free of animal ingredients. I hope this helps!

  2. Cora
    Saturday - December 6, 2014 at 6:42 pm

    Wet’n’ Wild not a vegan brand? I’ve been told it was. And how do you know a brand is 100% vegan. Thanks.

    • Monday - December 8, 2014 at 8:18 am

      Hi Cora,

      Wet’n’Wild is cruelty free with some vegan options, but they make products that contain ingredients like beeswax and carmine. The brands marked as vegan are ones who have assured me in writing that they do not use any animal ingredients of any kind in their product range.

      • Cora
        Friday - December 12, 2014 at 9:03 pm

        Oh okay, thank you (:

  3. Friday - December 5, 2014 at 7:20 pm

    Why are these companies going backwards!!???? I just sent a long and detailed email to Bath and Bodyworks. I have loved their products and have been a loyal customer for years. No more. I have done the same with Avon. It is upsetting when you trust a company for so long and then they go and do something cruel and stupid. I will never support a company that condones animal testing. EVER!!!

  4. Madeline
    Wednesday - December 3, 2014 at 9:49 am

    I found that in PETA’s list and in a blog called “cruelty free kitty” they list Jordana as cruelty free. Is it still in brands to avoid for you? Thank you

    • Madeline
      Wednesday - December 3, 2014 at 9:51 am

      Oh, and also on PETA’s list they have Smashbox in their list of brands that don’t test on animals :/

    • Wednesday - December 10, 2014 at 9:53 pm

      Hi Madeline,

      I just posted about this (you can read it here). Since I only verify brands based off my communication with them, I wanted to wait until I had full details and clarification from Milani and Jordana themselves.

  5. J M
    Sunday - November 30, 2014 at 9:57 pm

    Why are ZuZu Luxe and Gabriel Cosmetics not listed as vegan? One their website they state that they are vegan. Also, do you know anything about ZuZu Luxe Oil Free Liquid Foundation? I’m trying to find a vegan, full coverage, liquid foundation that is sold by a company who isn’t owned by a company that tests on animals. I wrote that last sentence kinda poorly so I apologize for that. I was just really interested in Tarte but got upset after I realized that they had been bought out by KOSE, who tests on animals. Any help you can give me is greatly appreciated!

    • Friday - December 5, 2014 at 3:52 pm

      With both brands make vegan cosmetics, the brushes they make are made from animal hair. Because of this, I do not consider them to be vegan brands. I haven’t tried the ZuZu Luxe foundation but I have heard good things. My favorite full coverage foundation is from Glam Natural. It’s pricey, but the coverage is amazing.

  6. taylor Craig
    Sunday - November 30, 2014 at 9:47 pm

    Thank you for this list!! Definitely saving this link!

  7. Sunday - November 30, 2014 at 6:17 am

    Tashina, you listed “B.” As CF. Can you give a link to this brand? I don’t know which brand that is? Thank you!

  8. Whitelisted
    Saturday - November 29, 2014 at 6:35 pm

    ORLY is no longer cruelty free- they have been removed from PETA’s list :(

    • Thursday - December 4, 2014 at 10:24 am

      WHAT??? NOOOOOOOO!!!!! That is horrible!

  9. Valentina
    Thursday - November 27, 2014 at 10:59 am

    hi :) how do you know that rimmel london test on animals?

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