Whether you want to buy all vegan products, or just start incorporating more cruelty free products into your life, it’s always great to go animal friendly. You’ll also be surprised at how many large companies still test on animals. However, it’s very easy to find animal friendly alternatives to any products that you loved by a company who does test on animals. Show these companies that you only want to support them if they change their ways by supporting animal friendly brands. You’ll end up finding a lot of great items that you can feel good about buying.
As the team at Logical Harmony hears back from brands about their stance on animal testing and animal ingredients, they will be added below. At Logical Harmony, we have a very thorough process for finding out if I want to include a company in this list or not (learn more about that process). Only brands that Logical Harmony hears from will be included in this list. It’s not an aggregation of information from other sites. Logical Harmony does all it’s own brand research and includes only brands that we can be sure are cruelty free with vegan options. These brands are also contacted on regular basis so that this list can stay fresh and up to date.
This list includes brands that are cruelty free but owned by a parent company who is not. Everyone should decide for themselves what they are comfortable purchasing. At Logical Harmony, we would rather people support these brands than a non-cruelty free option. For those who are just getting started with transitioning to animal friendly products, this can be a great place to start! However, please keep in mind that purchasing from these brands is still going to financially benefit the parent company.
Is a brand you love not included on this list? Have you received word from the brand that their status may have changed? Please feel free to contact the Logical Harmony team!
All brands on this list are cruelty free with some vegan items. Brands listed in bold offer only cruelty free and vegan items. It’s noted next to a brand if they have a parent company that is not cruelty free, but they have remained a cruelty free brand.
- a.dorn – 100% vegan!
- ABBA – 100% vegan!
- Alba Bontanica
- Alexami
- American Apparel Beauty
- Andalou Naturals
- Arbonne
- Ardell
- Aubrey Organics
- Avalon Organics
- Bare Minerals - It should be noted that they are cruelty free, but their parent company is not. They also have some makeup brushes that are not cruelty free.
- Barry M
- Bath & Body Works - It should be noted that their parent company owns brands that do test on animals.
- Beautisol – 100% vegan!
- Beauty Without Cruelty – 100% vegan!
- Biokleen – 100% vegan!
- Bonne Belle
- Burt’s Bees - It should be noted that their parent company owns brands that do test on animals.
- ButterLondon – 100% vegan!
- Crazy Rumors – 100% vegan!
- E.L.F. Cosmetics – All cosmetics are 100% vegan, but not all brushes are vegan.
- Earthly Body - 100% vegan!
- Ecco Bella
- Ecover
- Elixery – 100% vegan!
- EOS
- Certain Dri - 100% vegan! It should be noted that they are cruelty free, but their parent company is not.
- Ciate
- Crazy Rumors – 100% vegan!
- Crystal Body Deodorant – 100% vegan!
- Deborah Lippmann – 100% vegan!
- DermaE
- DermOrganic – 100% vegan!
- Desert Essence
- DeVita
- Dickinson Brands
- Dr. Bronner’s
- Earthly Body – 100% vegan!
- Eco-Dent
- Eco Tools – 100% vegan!
- Ellovi – 100% vegan!
- Emani – 100% vegan!
- EO Products
- Epically Epic Soap
- Everyday Minerals
- Flower – 100% vegan!
- Freeman Beauty - It should be noted that they are cruelty free, but their parent company is not.
- Fyrinnae
- Furless Makeup Brushes – 100% vegan!
- Gabriel Cosmetics
- Garden Botanika
- Georgie Beauty – 100% vegan!
- Giovanni - Everything except their lip balm and Magnetic hair care line are vegan
- Glam Natural - 100% vegan!
- Gwen’s Blends
- Hourglass
- Hugo Naturals – 100% vegan!
- Hurraw! – 100% vegan!
- Indie Lee
- Josie Maran Cosmetics
- Kimono – 100% vegan!
- Kiss My Face
- Light Mountain Natural Hair Color – 100% vegan!
- Lime Crime
- Lippy Girl
- Lush – Vegan options are marked on product packaging with a green V.
- Made From Earth
- Manic Panic
- Metamour Skin Care – 100% vegan!
- Method - 100% vegan!
- Milani
- Mrs. Meyer’s Clean Day - It should be noted that they are cruelty free, but their parent company is not.
- NARS - It should be noted that they are cruelty free, but their parent company is not.
- NaturaCare
- Natural Glow Sunless Tanning
- Nature’s Gate – 100% vegan!
- NCLA – 100% vegan!
- No Miss
- NYX Cosmetics
- Obsessive Compulsive Cosmetics (OCC) – 100% vegan!
- ORLY
- Pacifica – 100% vegan!
- Pangea Organics
- Paul Mitchell
- Physician’s Formula
- Priti NYC – 100% vegan!
- Pureology – It should be noted that they are cruelty free, but their parent company is not.
- Relogy – 100% vegan!
- RevivaLabs
- Rosebud Company
- Sally Hansen - It should be noted that they are cruelty free, but their parent company is not.
- Sappo Hill Soapworks – 100% vegan!
- Scotch Naturals
- Seventh Generation
- Sevin Nyne – 100% vegan!
- Sigma Brushes – They have a selection of vegan brushes
- Sir Richards – 100% vegan!
- Sonia Kashuk
- Soultice Spa – 100% vegan!
- SpaRitual – 100% vegan!
- Sprout
- Stila
- SugarPill
- Tarte
- The Body Shop - It should be noted that they are cruelty free, but their parent company is not.
- Trader Joe’s Brand
- Tom’s of Maine - It should be noted that they are cruelty free, but their parent company is not.
- Too Faced
- Tweezerman
- Urban Decay - It should be noted that they are cruelty free, but their parent company is not.
- Victoria’s Secret Beauty – It should be noted that their parent company owns brands that do test on animals.
- Vitacare
- Weleda
- Wen
- White Rabbit Beauty
- Wet’n'Wild
- Whole Foods Brand/365
- Yes to Carrots
- Zoya – 100% vegan!
- ZuZu Luxe – 100% vegan!
If you have any questions about any of the brands listed above, please let us know. They are all brands that the Logical Harmony team has written confirmation from. All of the brands listed above have great customer service departments. If you have questions about if specific items they carry are vegan, don’t hesitate to e-mail them and ask.
Brands to Avoid
The following brands are not cruelty free or vegan. Please avoid purchasing these brands and support animal friendly brands instead.
- Almay
- Amazing Cosmetics
- Aveda
- Avon
- Benefit
- Bobbi Brown
- Bumble & Bumble
- Chanel
- Clinique
- Coty
- CoverGirl
- Dior
- Essie
- Hello Kitty by Sephora Collection
- John Frieda
- Johnson & Johnson
- Juice Beauty
- Kat Von D
- Kat Von D by Sephora Collection
- Laura Mercier
- L’Occitane
- L’Oreal
- MAC
- Makeup For Ever
- Mark
- Mary Kay
- Maybelline
- Mitchum
- Neutrogena
- New York Color (NYC)
- Nicole by OPI
- OPI
- Origins
- Prescriptives
- Revlon
- Rimmel
- Sephora Collection
- Smashbox
- Suave
- Tarina Tarantino by Sephora Collection
- Tokidoki Cosmetics by Sephora Collection
- Ultima II
- Wella Professionals
- YSL
Sources for products that are Animal Friendly
- Companies that DON’T Test on Animals from the Global Action Network
- Companies That Don’t Test on Animals from Caring Consumer
- Cruelty Free Shopping Guide from Leaping Bunny
Sources for products that are NOT Animal Friendly
- Companies That DO Test on Animals from the Global Action Network
- Companies That Do Test on Animals from Caring Consumer
Thanks for this list; it’s quite helpful! Sadly, I asked Milani which of their products are vegan today and they replied that none of their products are vegan.
Hi Kitty!
They must have either changed formulations or you heard from someone who isn’t sure what vegan means. I have several items at home that are free of any animal ingredients. I’ll reach out to them again and see if I can get some clarification. Thank you!
Do you have any info on Got2b products? Do you know if they are cruelty free or vegan?
Ecco Bella is vegan!
I have a few Juice Beauty products, and they claim to be vegan/cruelty free. Their website says that only a few of the lip products aren’t vegan (they have beeswax in them). Why are they on the ‘brands to avoid’ list?? Thanks!
Juice Beauty sells in China. Therefore, they must test on animals in accordance with China Law
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That’s so sad!!! I wanted to try their products out! dammit!
What about Intelligent Nutrients, they are Leaping Bunny certified. I love seeing the list grow longer. Hopefully, the more options there are, the more people will make the right choices.
Yes to Carrots sellls in china no?
Hi Nicole!
Yes to Carrots had changed their stance to “required by law”, but quickly changed back. I have had great communication with the brand and can assure that they are cruelty free and do not sell in China! http://ww.logicalharmony.net/yes-to-carrots-to-remain-cruelty-free
The brand Live Clean ( haircare, body washes, etc) is cruelty free and a lot of their products are almost 100% vegan.
What about Make Up For Ever? Are they cruelty free?
Do you believe LORAC is cruelty free? It says so on their website, but they always respond the exact same way, like a script.