Aveda is No Longer Cruelty Free

Aveda is No Longer Cruelty Free

Like all other Estee Lauder brands, Aveda is no longer cruelty free! The hair care brand used to have a firm stance against animal testing. Aveda, just like MAC, has long been considered a great options for vegan as they were free of animal testing and many products did not contain animal ingredients. However, like other Estee Lauder brands, this stance changed in order to sell Aveda products in countries where it is required by law.

From the Aveda Frequently Asked Questions -

The Aveda Corporation is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

From what I have been hearing, many are still finding Aveda products where the packaging states “cruelty free”. Unfortunately with this being an unregulated term, the company is still able to make this claim. Even the above statement is very confusing for those who aren’t used to the keywords that these companies use to say that they do, in fact, test on animals. This is why many people still believe that Aveda products are still cruelty free.

I find this extremely disappointing. Not only because Aveda was such a great resource for cruelty free and vegan hair care, but because they have done very little to let people know about the change in their animal testing policy. I think that we all hope Estee Lauder will let their formerly animal friendly brands eventually return to their cruelty free roots!

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45 comments for “Aveda is No Longer Cruelty Free

  1. Caroline Santise
    Wednesday - April 23, 2014 at 8:40 am

    Why not take a stance as a company and not sell products in countries where ‘animal testing is required’. Otherwise, you only care about the almighty dollar and not about the life you are harming! Lush.com all the way for me!

  2. Saturday - March 15, 2014 at 3:35 pm

    Let’s just all go to Paul Mitchell salon to make sure:)

  3. Gretchen
    Friday - January 24, 2014 at 6:07 am

    “unless required by law”…..that means you are testing on animals so you can sell your products in China. Stop selling in China if they require animal testing.

  4. lindajanegibson@gmail.com
    Wednesday - July 17, 2013 at 4:36 am

    Hi, I read your article about aveda with great disappointment – I have been getting my hair etc done there – I aim to be cruelty-free as much as possible and I am a vegan. May I inquire as to what actual documented proof you have that they are no longer cruelty- free? PETA had a campaign against Estée Lauder (owners of aveda ) Avalon, Mary Kay and urban decay ( who pulled out) because they resumed testing for the Chinese market. I would like to know – thank you.

    • Wednesday - July 17, 2013 at 8:04 am


      All statements included in this post come from Aveda themselves. The company states on their own website that they test on animals when required by law. If this is the stance on animal testing that the company is publishing, I think it’s more than enough documentation to show that they are no longer cruelty free.

  5. Kate
    Sunday - July 14, 2013 at 3:29 am

    I’m shocked at the aggression and obfuscation of Aveda’s staff in response to what is a clear representation of their own published statement! Thanks for the post, Tashina.

  6. Samantha Iacia
    Saturday - June 8, 2013 at 10:38 am

    so glad I found your website, especially this post. I have been using Aveda products for almost a year now, and I thought they would finally be the answer to my hunt for cruelty-free products that would also fight my stubborn acne. But there was always something in the back of my mind that made me suspicious about the brand’s sourcing. After reading this post and the comments, Aveda’s stance on animal testing as a subsidiary of EL is too shady for me to trust. Whether Aveda test on animals or not, no one can explicitly say that they DON’T (“unless required by law”), which is all I need to hear. sad that such information is so unclear, not just for Aveda but many other brands as well.

  7. denise
    Monday - May 27, 2013 at 1:24 pm

    hi. not sure if you noticed but cow and gate baby milk adverts are appearing on your vegan page. i know you probably can’t control that but thought you best know!

    • Wednesday - May 29, 2013 at 4:29 pm

      Hi Denise!

      The only ads on my page that I don’t control are Google ads. These are cookie based, so it can vary from viewer to viewer. Thanks for letting me know!

  8. conor
    Wednesday - March 27, 2013 at 4:48 am

    @Anthony stop copying and pasting that bloody mission statement lol
    obviously u dont have a better answer and its easier to hide behind their paragraph, i work with aveda and they are good but not all as pure as they let people make them out

  9. Christina Cooperider
    Sunday - March 24, 2013 at 5:37 pm

    Aveda is NOT selling in Chona!!! They are one of a few brands owned under the Estée Lauder umbrella not going into China because of China’s animal testing law! Get your facts straight before you post such damaging information.

    • Monday - March 25, 2013 at 6:08 am

      Hi Christina,

      I tried to email you directly, but it bounced back as a unrecognized email address.

      As I stated in my reply to your comments, if Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate. For a brand with such a strong stance against animal testing, I would love to believe that they still stand their ground there. It’s just hard when the brand itself is saying that they do test on animals in certain situations.

      If you have information that is not being published on their website or being sent out by their PR team then please let me know. I would be happy to pass it on to readers of Logical Harmony. My goal is to provide consumers with accurate information on brands so they can make educated decisions.

    • Sarah Morrison
      Sunday - June 9, 2013 at 10:18 am

      I think that because Aveda is owned by Este Lauder, I don’t feel comfortable buying the products as the profits inevitably travel upwards to Este Lauder who do test on animals. The Body Shop are now the same as they are now owned by Loreal. This is a shame.

    • Xuan
      Monday - June 24, 2013 at 2:28 pm

      In all honesty, I find it more damaging for the company’s reputation that people working for Aveda are getting this aggressive although the author doesn’t do much more than presenting what was given to her by Aveda spokespeople. You can save that tone for the fellows you hired for handing out ambiguous information. Or for whosoever has chosen to make business with Estée Lauder in the first place.

      • Tuesday - July 2, 2013 at 5:41 pm

        Hi Xuan,

        THANK YOU for this comment. You have no idea how much I appreciate it!

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