Aveda is No Longer Cruelty Free

Aveda is No Longer Cruelty Free

Like all other Estee Lauder brands, Aveda is no longer cruelty free! The hair care brand used to have a firm stance against animal testing. Aveda, just like MAC, has long been considered a great options for vegan as they were free of animal testing and many products did not contain animal ingredients. However, like other Estee Lauder brands, this stance changed in order to sell Aveda products in countries where it is required by law.

From the Aveda Frequently Asked Questions -

The Aveda Corporation is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

From what I have been hearing, many are still finding Aveda products where the packaging states “cruelty free”. Unfortunately with this being an unregulated term, the company is still able to make this claim. Even the above statement is very confusing for those who aren’t used to the keywords that these companies use to say that they do, in fact, test on animals. This is why many people still believe that Aveda products are still cruelty free.

I find this extremely disappointing. Not only because Aveda was such a great resource for cruelty free and vegan hair care, but because they have done very little to let people know about the change in their animal testing policy. I think that we all hope Estee Lauder will let their formerly animal friendly brands eventually return to their cruelty free roots!

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41 comments for “Aveda is No Longer Cruelty Free

  1. Vannie Lee
    Friday - October 5, 2012 at 1:31 pm

    What’s happening here? I’m noticing more and more companies are starting animal testing because it’s “required by law”. I can’t use the majority of available drug store products anymore.

    • Anthony
      Friday - October 12, 2012 at 8:29 am

      Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law.

      Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

      • Lisa
        Wednesday - December 26, 2012 at 2:37 pm

        Tell us something besides the ‘company boilerplate response’!

      • DG
        Friday - March 8, 2013 at 10:23 pm

        I dearly hope this is true and regarding to China’s laws requiring animal testing then Aveda should NOT sell their products there in order to be considered truly cruelty free. If this is not the case, I absolutely refuse to purchase anymore Aveda products, nor will I do business with a spa treatment that uses Aveda products.

      • allie
        Tuesday - March 12, 2013 at 6:11 pm

        AVEDA no longer follows their mission statement…. in many ways!
        my guests have allergic reactions to your colour…. some who have had aveda colour for years… now cannot use it. it would be great if AVEDA could admit to the changes in their ingredients ie. the higher content of ammonia.
        more for the safety of our clients.

        I’m disappointed in AVEDA, I have been an AVEDA educator, salon and dedicated believer fopr fifteen years :(

      • Grainne
        Sunday - September 22, 2013 at 10:15 am

        Almost all companies say they are against animal testing and only do it “when required by law”. This is misleading and companies that claim this should be avoided. Companies don’t want to admit that they are happy to torture animals for extra profit. Saying they are committed to phasing out animal testing sounds much better. The reason they are required by law is because they are using unnatural and untested chemicals in their products. Many companies are able to produce products that are COMPLETELY cruelty-free because they use ingredients that are natural and known to be safe.

        The EU ban against testing for cosmetics does not mean that all EU cosmetics are now cruelty free. Ingredients that are to be used in other products as well as cosmetics (such as household products) can still be tested on animals.

        Companies that carry the VEGAN SOCIETY or BUAV symbols are 100% cruelty free and are not tested on animals ever.

        Cats, dogs, mice, fish, birds, primates and all the other animals they use to perform their horrific an unnecessary testing should not have to suffer, especially when there are so many cruelty-free choices out there.

      • Maria
        Monday - March 10, 2014 at 2:09 am

        If it’s required by law then you are testing on animals at some point even if it’s few and far between.
        You can NOT claim you “will not conduct animal testing” then say “unless required by law”. You are misrepresenting your product. You either do test or you ABSOLUTELY DO NOT, no matter what. In this matter it IS simply black or white. There can be no gray area.
        Be a better company and say no to animal testing because it is the right thing to do. When you do testing because it’s required by law, it’s because your company is more concerned abt the almighty dollar. Guess what…. If you make the ethical choice it WILL pay off financially in the long run.

    • Leah
      Friday - March 1, 2013 at 4:11 am

      ITs because they want to sell their stuff in China, which requires it be tested on animals before it is released to the public. Just like they allow the skinning of alive animals for fur. F CHINA!

  2. Saturday - October 6, 2012 at 12:00 am

    From Denmark – We hear nothing and dont get any response if We ask the Company.
    It is a very wrong business approach – There are so many other possibilities for testing safe.
    Lauder please reconsider – please.

    Origins? Them too?

    Ib
    Denmark
    Ibbyheart.com

  3. Sonia
    Saturday - October 6, 2012 at 1:28 am

    It’s because they want to sell in China & China insist on testing on animals!!! It’s a disgrace – there is a Spanish makeup company called Vera Valenti which make their makeup products in China, they are going to target the UK next year but already sell online it’s toxic so avoid!!!!

  4. Saturday - October 6, 2012 at 2:45 am

    This is so sad – I loved Aveda products! Oh well, I guess I’ll stick to Lush in the future – at least I know everything’s vegan and cruelty free!

    • Anthony
      Friday - October 12, 2012 at 8:25 am

      Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law. Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

      • Lauren
        Wednesday - August 28, 2013 at 6:46 am

        You have changed it because you ACCEPT selling in countries that require animal testing. Do not pretend you are innocent. What the bottom line is for Aveda is that its the bottom dollar that counts the most. Good bye!

  5. Sarah S.
    Sunday - October 7, 2012 at 9:37 am

    Ugh, I am absolutely sick of this! Thanks for letting us know. They (and other brands you mentioned) sure are saving me a lot of money by selling in China, because I will NOT buy them!

  6. Vanessa
    Tuesday - October 9, 2012 at 10:50 pm

    i’m sick of all these brands abandoning their morals just so they can make a profit. I am very disappointed and will not buy from them anymore!

  7. Eleanor
    Thursday - October 11, 2012 at 12:33 pm

    Where is your proof?? You write an article on Aveda testing on animals yet you have no evidence or proof to back it up..where do you get your info? I work for the company and I know that they do not test on animals EXCEPT when there is a new ingredient that they are using, and must test on animals but ONLY when under a required law. At least they make a point of stating that they DO test on animals WHEN required under the law. With most of the products being staples and around the company for many years, they aren’t going to be testing every product on animals all the time, rather only when there is a new ingredient thrown into the mix IF required to test on animals by the law because they cannot be people tested. When you say they have done “little to let consumers know” what kind of company who prides themselves on being botanically derived and natural as well as cruelty free is going to say “HEY! Guess what? We test on animals!!” No, because that statement can be misconstrued (clearly) and untrue.
    Next time you’re going to post a poorly written article bashing a company, get your facts straight.

    http://www.peta.org/living/beauty-and-personal-care/aveda.aspx

    • Friday - October 12, 2012 at 6:50 am

      Hi Eleanor,

      It looks like we will just need to disagree on whether or not Aveda stood by their morals. Did they stand by their original stance on animal testing? No. They did not used to test on animals at all. It’s only within the past year that their public statement has changed to testing on animals “when required by law”. A fact that you confirmed in your comment.

      Testing on animals, required by law or not, is still testing on animals. Very few markets require animal testing. It’s a choice that companies make in order to sell in those markets.

      It looks like my resource, which was actually Aveda itself, combined with your statement shows that I did, in fact, do my research and get my facts straight. Both the official Aveda statement and your comment say that Aveda tests on animals. It doesn’t matter what the circumstance is. Required by law or not – testing on animals, is testing on animals.

  8. Anthony
    Friday - October 12, 2012 at 8:27 am

    To all,

    Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law.

    Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

    • Friday - October 12, 2012 at 9:36 am

      Hi Anthony,

      What people are frustrated and unhappy about is that Aveda is testing on animals when required by law. Required by law for certain markets or not, animal testing is still animal testing.

      • Christina Cooperider
        Sunday - March 24, 2013 at 5:41 pm

        Admin, Aveda does not test on animals under any condition. We intentionally chose NOT to go into China because of their animal testing law. As a huge animal lover and activist, it is disheartening to read such inaccurate information from a website I once trusted 100%

        • Sunday - March 24, 2013 at 8:45 pm

          Hi Christina,

          Thank you for commenting! If Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate.

  9. Monday - October 15, 2012 at 5:22 pm

    Wow… touchy subject! reading all the comments is very interesting. You have handled yourself well.

    Thanks for the update. I had mixed feelings about Aveda when I found out they are still on Peta’s list but I’m just going to stay away from them. It doesn’t seem like they are the company they were when they started out, that’s for sure.

    • Monday - March 25, 2013 at 6:10 am

      Hi Jana,

      Yes, it does seem like a touchy subject. However, when this is the information being supplied by the brand, it’s hard to argue that I am making things up. All I am doing is presenting my readers with what the brand told me was their policy on animal testing.

  10. Sunday - October 21, 2012 at 4:27 am

    Aveda is tragic. I still have copies of my emails from the company if u need them. Jen forwarded them to you a while back too. The phone and sales people are still saying they do not test on animals. I guess that’s shows the communication between HQ and store. The statement on their labels say “people tested” which is a fancy way of beating around the bush. They dont say “not tested on animals” which is just so misleading and shameful.

    DM on twitter if u want the emails.

    Take care

    • Christina Cooperider
      Sunday - March 24, 2013 at 5:38 pm

      I work for Aveda and they DO NOT test on animals under any condition. We are NOT sold in China because of China’s animal testing law.

      • Monday - March 25, 2013 at 6:09 am

        Hi Christina,

        I tried to email you directly, but it bounced back as a unrecognized email address.

        As I stated in my reply to your comments, if Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate. For a brand with such a strong stance against animal testing, I would love to believe that they still stand their ground there. It’s just hard when the brand itself is saying that they do test on animals in certain situations.

        If you have information that is not being published on their website or being sent out by their PR team then please let me know. I would be happy to pass it on to readers of Logical Harmony. My goal is to provide consumers with accurate information on brands so they can make educated decisions.

  11. Christina Cooperider
    Sunday - March 24, 2013 at 5:37 pm

    Aveda is NOT selling in Chona!!! They are one of a few brands owned under the Estée Lauder umbrella not going into China because of China’s animal testing law! Get your facts straight before you post such damaging information.

    • Monday - March 25, 2013 at 6:08 am

      Hi Christina,

      I tried to email you directly, but it bounced back as a unrecognized email address.

      As I stated in my reply to your comments, if Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate. For a brand with such a strong stance against animal testing, I would love to believe that they still stand their ground there. It’s just hard when the brand itself is saying that they do test on animals in certain situations.

      If you have information that is not being published on their website or being sent out by their PR team then please let me know. I would be happy to pass it on to readers of Logical Harmony. My goal is to provide consumers with accurate information on brands so they can make educated decisions.

    • Sarah Morrison
      Sunday - June 9, 2013 at 10:18 am

      I think that because Aveda is owned by Este Lauder, I don’t feel comfortable buying the products as the profits inevitably travel upwards to Este Lauder who do test on animals. The Body Shop are now the same as they are now owned by Loreal. This is a shame.

    • Xuan
      Monday - June 24, 2013 at 2:28 pm

      In all honesty, I find it more damaging for the company’s reputation that people working for Aveda are getting this aggressive although the author doesn’t do much more than presenting what was given to her by Aveda spokespeople. You can save that tone for the fellows you hired for handing out ambiguous information. Or for whosoever has chosen to make business with Estée Lauder in the first place.

      • Tuesday - July 2, 2013 at 5:41 pm

        Hi Xuan,

        THANK YOU for this comment. You have no idea how much I appreciate it!

  12. conor
    Wednesday - March 27, 2013 at 4:48 am

    @Anthony stop copying and pasting that bloody mission statement lol
    obviously u dont have a better answer and its easier to hide behind their paragraph, i work with aveda and they are good but not all as pure as they let people make them out

  13. denise
    Monday - May 27, 2013 at 1:24 pm

    hi. not sure if you noticed but cow and gate baby milk adverts are appearing on your vegan page. i know you probably can’t control that but thought you best know!

    • Wednesday - May 29, 2013 at 4:29 pm

      Hi Denise!

      The only ads on my page that I don’t control are Google ads. These are cookie based, so it can vary from viewer to viewer. Thanks for letting me know!

  14. Samantha Iacia
    Saturday - June 8, 2013 at 10:38 am

    so glad I found your website, especially this post. I have been using Aveda products for almost a year now, and I thought they would finally be the answer to my hunt for cruelty-free products that would also fight my stubborn acne. But there was always something in the back of my mind that made me suspicious about the brand’s sourcing. After reading this post and the comments, Aveda’s stance on animal testing as a subsidiary of EL is too shady for me to trust. Whether Aveda test on animals or not, no one can explicitly say that they DON’T (“unless required by law”), which is all I need to hear. sad that such information is so unclear, not just for Aveda but many other brands as well.

  15. Kate
    Sunday - July 14, 2013 at 3:29 am

    I’m shocked at the aggression and obfuscation of Aveda’s staff in response to what is a clear representation of their own published statement! Thanks for the post, Tashina.

  16. lindajanegibson@gmail.com
    Wednesday - July 17, 2013 at 4:36 am

    Hi, I read your article about aveda with great disappointment – I have been getting my hair etc done there – I aim to be cruelty-free as much as possible and I am a vegan. May I inquire as to what actual documented proof you have that they are no longer cruelty- free? PETA had a campaign against Estée Lauder (owners of aveda ) Avalon, Mary Kay and urban decay ( who pulled out) because they resumed testing for the Chinese market. I would like to know – thank you.

    • Wednesday - July 17, 2013 at 8:04 am

      Hi!

      All statements included in this post come from Aveda themselves. The company states on their own website that they test on animals when required by law. If this is the stance on animal testing that the company is publishing, I think it’s more than enough documentation to show that they are no longer cruelty free.

  17. Gretchen
    Friday - January 24, 2014 at 6:07 am

    “unless required by law”…..that means you are testing on animals so you can sell your products in China. Stop selling in China if they require animal testing.

  18. Saturday - March 15, 2014 at 3:35 pm

    Let’s just all go to Paul Mitchell salon to make sure:)

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